LANEIGE unveiled the global 2016 LANEIGE Beauty Road last week in Seoul, Korea. LANEIGE, an acknowledged leader in K-beauty, will host the Beauty Road in 11 cities around the world, including Malaysia, Singapore, China and Canada, to help spread K-beauty.

Celebrating its 2nd anniversary this year, LANEIGE Beauty Road ran for three days from April 22 at COEX in Seoul, Korea. Customers experienced Water Bank line products in various special zones and participated in a makeup show with prize-giving events. The brand model Lee Sung-kyung came and shared her beauty secrets. Live pictures of Lee Sung-kyung and a host of the event were beamed around the world through the LANEIGE YouTube channel, Facebook page and Beauty Road microsite (www.laneige.com/beautyroad/).

"Just as advanced Asian cultures were spread via the ancient Silk Road, LANEIGE will take K-beauty to the world beyond Asia through the Beauty Road to make the world beautiful. This, the second Beauty Road, will bring the world Korean beauty," said a LANEIGE official.
We'd like to ask for your support and interest in LANEIGE Beauty Road as it tours 11 cities around the world.