ETUDE HOUSE opened its flagship store in the western Chinese city of Chengdu in early November. The new three-story flagship store embraces the brand identity of ETUDE HOUSE and drew much attention from local female customers on its opening day. Famous Chinese actor Mike made a special appearance to
ABC STORY Well-rounded entertainer at the top of Hallyu Singer and actress Yoona Girls’ Generation is without doubt the top girl group in Korea. Yoona, the center of the group, is the most popular member and much loved by Hallyu (Korean wave) fans. It’s been several years now since she m
ABC STORY Beautiful movement for a more beautiful tomorrow Oh Jeong-hwa, AMOREPACIFIC Continuous Growth Support Team There are certain qualities that a Great Global Brand Company must have. Sustainable management is one of them. It’s what makes a business last for over 100 years. That’s
ABC AWARDS Introducing the story of 2014 ABC AWARDS winners Lifelong runner delivering happiness ARITAUM Seonsa Happy Store manager Kim Kye-seung A store that rings with laughter. Welcome to ARITAUM Seonsa Happy Store, where both Beauty Advisors and customers are happy. Kim Kye-seung is the manager
ABC STORY Tie hearts together with a Pink Ribbon Mission for the 6th Pink Generation, Pink Art Group The Pink Ribbon Campaign has brought a warm breeze to people’s hearts over the past 15 years. Such has been the phenomenal impact of the campaign, that people now associate breast health awaren
On October 16, Karen Housman was officially appointed as the chief of APUS Marketing Division. She has directed marketing programs in the US and Asia-Pacific region while at Chanel, and most recently held the position of Vice President of Marketing Point of Sale Department. Karen
AMOREPACIFIC Corporation (COO Shim Sang-bae) R&D Center received the 2015 Company of the Year for Excellence Award in Product Safety Management in recognition of its contribution to improving public safety and health. The award ceremony was held at Seoul National University on November 12 as pa
On Tuesday, November 10, 40 members of Pacific Creation (PC) and Annick Goutal (AG) had a Brown Bag session in Champs-Élysées, the center of Paris, France and the main topic centered on the biography of the founder Suh Sung-whan, titled Cosmetics would still be my purpose, even in anot
I’d like to take a look at three different perspectives which offer insights into how the world is changing right now. In my opinion, artificial intelligence (AI) is the biggest change agent in the modern world. Back in the past, the steam engine invented by James Watt in 1775 was a revolution
Latest News APC China holds 2nd Family Day AMOREPACIFIC China (APC) hosted Family Day on October 17, 2015 as part of Happy Plus program for creating a pleasant working environment and a happy life. On Saturday morning with the autumn sky blue and high, members of APC and their family gathered at a p