innisfree has opened the innisfree flagship store Shanghai on Nanjing East Road in Shanghai, China on November 25, 2015. The store, which is largest single-cosmetics brand store in all of China, was opened by brand model Lee Min-ho in the ribbon-cutting ceremony. innisfree, which came to China in 20
GLOBAL OFFICE Introduce the global operations of AMOREPACIFIC Making a new history AMOREPACIFIC CHINA IOPE Division This June, IOPE mounted a credible challenge on the Chinese beauty market. IOPE has been well loved by Chinese customers, even though IOPE had not really been entered the Chinese marke
Suh Kyung-bae, chairman and CEO of AMOREPACIFIC Group, donated three billion Korean won of his money to the Youth Hope Fund. He decided on this donation in order to give hope and courage to young people in Korea by laying the foundations for creating jobs for them. He has always emphasized the impor
On November 17, LANEIGE held a pre-launch event in Singapore around the theme of Younger Tomorrow for its new Perfect Renew Regenerator set to be released in Korea and worldwide in January 2016. Joint research between Singapore A*Stars, known for skin biology research, and AMOREPACIFIC for Skin Rebi
AMOREPACIFIC and Sulwhasoo opened a pop-up store in Hong Kong to bring customers “the Best of Luxury Beauty from Korea.” The two luxury brands came together to organize a week-long promotional event hosted at Tsim Sha Tsui’s leading luxury fashion, beauty and lifestyle retailer Lan
A signing ceremony for technological MOU between PACIFIC PACKAGE and Autajon, one of the world’s leading package and label maker with 30 offices in Europe and the United States took place at the Montélimar office of Autajon in France on October 26. PACIFIC PACKAGE is AMOREPACIFIC Group&
AMOREPACIFIC Corporation (COO Shim Sang-bae) R&D Center held its Heritage Beauty Science Forum on November 18 to present the results of its research work in association with the world’s leading experts on botanical resources indigenous to Korea. This forum, which was co-hosted by the Gyeonggi
LANEIGE broke records in its sales on Alibaba Tmall on China’s Singles’ Day, also known as China’s version of Black Friday in the US. LANEIGE sold total 28,000 BB Cushion Gift Sets and 9 million Yuan worth of individual products. LANEIGE’s incredible sales topped over 21 mill
GLOBAL ACTIVITY Spreading the stories of the diverse range of individuals working together with AMOREPACIFIC Group. The 2nd Makeup Your Life in Vietnam There are global offices of AMOREPACIFIC Group who are actively fulfilling their social responsibility and among all these, the AMOREPACIFIC Vietnam