60 participants from the General Assembly of the ISO (International Organization for Standardization) held in Seoul visited the AMOREPACIFIC Story Garden in Osan, Korea on Friday, September 18. The General Assembly of ISO is the top legislative body of the ISO and is being held this year in Korea fo
AMOREPACIFIC China (APC) provided the digital marketing program for BMs, CPR Team and social media agencies (Weibo, Weixin) on September 17 (Thursday). 20 members, including BMs of seven APC brands, social media channel managers and operational agencies, took part in the program, which is prepared t
News Square Event Messages and reviews from members of AMOREPACIFIC Group taking part in the event Congratulatory messages from members for the 70th anniversary of AMOREPACIFIC Group In celebration of the 70th anniversary, News Square held an event sharing congratulatory messages from members of AMO
Sulwhasoo held a large-scale event at Siam Kempinski Hotel in Bangkok, Thailand on September 10 to celebrate the 3rd anniversary of the brand entering Thailand. With a marketing strategy targeting the uppermost high-society having great influence in the Thai beauty market, Sulwhasoo has grown into a
14 French ANNICK GOUTAL BAs (store managers) visited the Chartres Fragrance Factory on Tuesday, September 8 and saw how ANNICK GOUTAL fragrances are produced. This factory visit program was organized by ANNICK GOUTAL Retail Team and brought together managers of boutiques located in Paris, France and
APG Brand Introducing various brands of AMOREPACIFIC Group to help members better understand the group as a whole and foster a sense of belonging A look at the different brands of AMOREPACIFIC Group Chapter 7. A premium tea brand, OSULLOC News Square has this year been dedicated to bringing you the
AP CULTURE Introduce in-house events in Korea to global members of AMOREPACIFIC Group ‘AMOREPACIFIC ARCHIVE’ where the 70-year history of AP is alive A dictionary definition of ‘archive’ is a place where historical documents and records are kept, and ‘archiving’ i
The latter half of the 2015 AMOREPACIFIC Makeup Your Life campaign, participated in by AMOREPACIFIC Corporation (CEO Suh Kyung-bae) and counselors for door-to-door sales, known as AMORE Counselors, begins on September 16 at Seoul National University Hospital and lasts for two months. Makeup Your Lif
SPECIAL INTERVIEW Special interview with members of the board aims to share the leadership’s vision and promote seamless global communication Looking after valuable intellectual properties of AP AMOREPACIFIC Intellectual Property Division, Kwon Su-jung No guns, but companies are at war. And th
LANEIGE BB Cushion Beauty Road for spreading K-beauty around the world has arrived in China on September 4 following three other Asian countries. In July 2015, LANEIGE began its first global project starring its No.1 global best-selling item BB Cushion under the title of ‘LANEIGE BB Cushion Be