SPECIAL COLUMN Talking about AMOREPACIFIC’s special Cushion technology and the innovation behind it How Much Do You Know about the Cushion? Chapter 7. Many different types of Cushion The big thing now is cross-over style makeup which blurs the distinction between products by combining their ad

On August 18, ETUDE HOUSE opened a special store in Hanok Village in Jeonju, Korea. The new concept store from ETUDE HOUSE is imbued with the distinctive feel of the surrounding Hanok Village. From its Hanok-style interior to its experience zone, this store is designed to deliver the various aspects

AGO Division delivered the keynote address at a cosmetics trade show – Belleza y Salud (Beauty & Health), held in Bogota, Columbia on Wednesday, August 19. The trade show rivals the famous Cosmetics Trade Show in Brazil in terms of its prominence and prestige in the Central and South Ameri

On August 24, Thierry MAMAN was appointed head of AMOREPACIFIC France. MAMAN has extensive experience of leadership roles in global luxury brands driving business growth and handling management, sales and marketing, including as president at Givenchy Parfums and vice-president Marketing Selective Fr

In June, AMOREPACIFIC US (APUS) relocated its warehouse from California La Mirada to Corona after seven years of use at the La Mirada site. The decision to relocate was timed to coincide with the expiry of the contract for the 18,452 square feet wide warehouse and the move to a bigger site. The new