AMOREPACIFIC Group (CEO Suh Kyung-bae) has decided to step up efforts to win back the hearts of foreign tourists after the outbreak of MERS. AMOREPACIFIC Group Corporation announced on July 21 that it will hold FAM Tour with 200 people specially invited, including foreign customers and others involv
ABC STORY A byword for beauty Song Hye-kyo There are some people whose presence always seems to shine and actress Song Hye-kyo is just such a person. Yet, there is much more to her than just her beautiful face. She captured the public’s imagination for the refreshingly charming characters she
ABC AWARDS Introducing the story of 2014 ABC AWARDS winners Win the heart of customers with an elevated strategy Beauty Master Park Sang-hyun at AMOS PROFESSIONAL Beauty Master Park Sang-hyun pondered to himself about the true meaning of sales when he first embarked on his sales career. He felt that
AMOREPACIFIC held an opening ceremony for the AP Digital Factory on the 17th floor of the West Wing of the Signature Tower on July 15th. Participants, including Suh Kyung-bae, were given a tour of the space by Lee Tae-hyung, Creative Director, who managed the project. AP Digital Factory is a space d
AMOREPACIFIC Corporation (CEO Shim Sang-bae) R&D Center published a paper which is co-authored with Dr. Weitz and his group in an international academic journal, Science, and its efforts to develop skin science research in collaboration with leading research institutions of the world have becom
If you remember only one thing from this month’s message it’s this: that e-commerce will continue to grow. Today, mobile shopping touches us all. For instance, most working couples in their 30s buy diapers for their children online. Yet, twenty years ago when my wife and I were raising o
Starting this month, innisfree China has launched its Alipay service across over 130 company-owned stores. Alipay is the leading online payment platform in China, where it is used by more than 300 million people. innisfree is garnering media attention as the first local beauty brand to implement the
APG BRAND Introducing various brands of AMOREPACIFIC Group to help members better understand the group as a whole and foster a sense of belonging A look at the different brands of AMOREPACIFIC Group Chapter 5. A brand for inner beauty, VITAL BEAUTIE (VB) AMOREPACIFIC Group has, in addition to its fi
SPECIALCOLUMN Talking about AMOREPACIFIC’s special Cushion technology and the innovation behind it How Much Do You Know about the Cushion? Chapter 5. What Makeup Artists Say About the Cushion Makeup artists highlight the attractive points of models as they seek to express the highest level of
AMOREPACIFIC has a special bond with the isle of life – Jeju Island, where beautiful dedication and the spirit of the founder Suh Sung-whan abound – and, reflecting this bond, it participated in the Center for Creative Economy and Innovation project organized by the Korean Ministry of Sc