Sulwhasoo held a launch event for the 4th generation of its global best-selling item, First Care Activating Seum in Taipei, Taiwan on June 2. Designed to celebrate the launch of the 4th generation Sulwhasoo First Care Activating Serum, the event showcased Sulwhasoo’s presence as a global luxur
innisfree took the first step to winning the hearts of local customers with the opening of its first store in Thailand. innisfree opened the first store in the Centerpoint Shopping Mall in Siam Square situated in downtown Bangkok, the capital city of Thailand. Siam Square is a large and trend-
Last month, I visited Chengdu, the capital city of the Shu Han Dynasty, founded by Liu Bei in the era of the Three Kingdoms, and its neighboring city, Leshan. Leshan is famous for being home to the Leshan Giant Buddha, a UNESCO world heritage built during the Tang Dynasty of China. I also made a [&h
A Global CPR Workshop was held on 3 consecutive days in the HQ buildings in Seoul, Osan and Jeju Island, Korea from May 27 through 29. This Workshop brought together on-site workers engaged in CPR (Corporate Public Relations) at the global offices of AMOREPACIFIC Group in order to improve their job
APG BRAND Introducing various brands of AMOREPACIFIC Group to help members better understand the group as a whole and foster a sense of belonging A look at the different brands of AMOREPACIFIC Group Chapter 4. A total hair cosmetic brand – mise en scène AMOREPACIFIC Group has, in addition to
SPECIALCOLUMN Talking about AMOREPACIFIC’s special Cushion technology and the innovation behind it How Much Do You Know about the Cushion? Chapter 4. BMs talk about the Cushion The innovative cushions of AMOREPACIFIC are now much loved by customers worldwide. While the outstanding build qualit
AMOREPACIFIC’s premium Korean herbal medicine-based shampoo brand Ryo is set to go from strength to strength in the Chinese market starting this July. In the run up to its exciting launch, the brand hosted a press event on May 21 in Beijing for over 70 beauty media outlets from China. The venu
BEAUTY COLUMN AMOREPACIFIC’s 70 years of beauty history A beautiful flower that blooms in the deep-rooted beauty of Korea Asian Beauty CreatorAMOREPACIFIC Flowers are beautiful because of the stems and deep roots that keep them standing strong. AMOREPACIFIC was able to spread throughout Asia a
SPECIAL INTERVIEW Special interview with members of the board aims to share the leadership’s vision and promote seamless global communication The innovation of the Counseling Sales Division will go on in 2015! AMOREPACIFIC Counseling Sales Div., Lee Woo-dong The counseling sales system of AMOR