LANEIGE Water Sleeping Mask was launched on May 15 (Friday) in Vietnam, following its successful debuts in Taiwan, Malaysia and Singapore. 50 local celebs, bloggers, makeup artists and magazine reporters came to celebrate the launch of the Water Sleeping Mask at a special event hosted by the famous
STAFF COLUMN A story of a company of constant change and innovation The legend of online shopping mall STYLENANDA! 칼럼니스트 AMOREPACIFIC Digital TM Team Choi Gyu-cheong The inspiration for this column was the astounding infographic below. The topic of the column I had originally planned to wr
SPECIALCOLUMN The column section written by experts. Beauty of Korea and China Told by a Plastic Surgery Specialist Chapter 5. AESTURA Fillers Director Lee Eun-jeong Plastic surgery specialist, medical doctor and master of law People have long dreamt of finding the elixir of life. Indeed, the notion
PRODUCTREVIEW Review of AMOREPACIFIC’s product by AP Group global members. ARITAUM Style Pop Waterproof Eye Pencil is a gel-typed waterproof auto eye pencil that helps make your eyes look sharp. Plus, it has a blending sponge and sharpener at both ends, which make it easy to use and carry arou
BEAUTY COLUMN AMOREPACIFIC’s 70 years of beauty history A beautiful flower that blooms in the deep-rooted beauty of Korea Asian Beauty CreatorAMOREPACIFIC Flowers are beautiful because of the stems and deep roots that keep them standing strong. AMOREPACIFIC was able to spread throughout Asia a
AMOREPACIFIC Corporation (CEO Sim Sang-bae) created AMOREPACIFIC Great Global Next Generation Research Awards as part of its efforts to support core science research. A ceremony for signing the MOU with the incorporated Korean Society for Molecular and Cellular Biology (KSMCB, President Lee Sang-yeo
The CEW (Cosmetic Executive Women) announced the winners of the 21st Beauty Awards on the 15th (Fri), with LANEIGE Water Sleeping Mask and LANEIGE BB Cushion being selected as the best products in the Moisturizer Mass and Face Product Mass categories, respectively. The CEW is a global co
HERA SQUEEZE MASCARA won the DuPont Gold Award at the 27th DuPont Awards held on the 14th in Wilmington, Delaware, USA. The DuPont Awards are a highly prestigious awards ceremony that recognizes innovative packaging and are hosted by DuPont, a world leader in chemicals. HERA SQUEEZ
AMOREPACIFIC announced today that its premium hair care brand Ryo will make stronger inroads into the Chinese premium hair care market this July 2015 with the launch of its Anti-hair loss line, one of the best-selling anti-hair loss shampoos in Korea. Charles Kao, General Manager of AMOREPACIFIC Chi