On Monday, March 30, LANEIGE presented its new Collagen Drink in Singapore for the first time in ASEAN countries. LANEIGE Collagen Drink had been widely presented in Singapore after its successful release in Hong Kong and China, and it has received great attention from local customers as the brand&r
Sulwhasoo held a launch event at Hotel Shilla, Seoul on April 1 prior to the launch of its 4th generation global best & steady selling product, First Care Activating Serum. Attending the event were 130 Korean reporters and media from many countries that are within the reach of Sulwhasoo includin
ABC STORY Beautiful hands help clean the ocean New members of AMOREPACIFIC Group work to protect the natural ecology of the land The coastal path which winds along the azure-blue sea and white sandy beach of Taean, Chungcheongnam-do is breathtaking in its beauty with black pine trees lining the road
ABC STORY Building a network across the world AMOREPACIFIC GIANT TF Accomplishing a new vision requires an updated and forward-looking strategy. Now that AMOREPACIFIC Group has begun working toward the vision of becoming a Great Global Brand Company, it has updated its strategy accordingly. And this
It is notably spring now as warm breeze and sprouting flowers have arrived. Today I’d like to begin by sharing with you an impressive book that I read on the plane for a recent business trip. The book was about the great Russian writer Fyodor Dostoevsky. Back in my school days, I had always wa
AMOREPACIFIC Corporation (CEO Suh Kyung-bae) hosted the 16th AMORE Counselor Conference, a festival for AMOREPACIFIC door-to-door saleswoman, known as AMORE counselors, yesterday (April 8) at Seoul Olympic Gymnastics Arena, Korea. AMORE Counselor Conference is an annual event that first started in 2
The AMOREPACIFIC (AP) brand held a Brand Launch Gala Dinner at the Four Seasons Hotel, Hong Kong on March 23. Attended by 140 VIPs from the Hong Kong beauty industry, government and academic world, the event was a chance to celebrate the debut of AP in Hong Kong and looked forward with great expecta
PRODUCTREVIEW Review of AMOREPACIFIC’s product by AP Group global members. LANEIGE offers a new product to moisturize and add color to your lips in this springtime weather : Water Drop Tinted Lip balm. Four AMOREPACIFIC Group members who applied for the Product Review last month each tested th
Prior to the brand new Water Sleeping Mask, LANEIGE held press events in Taiwan, Malaysia and Singapore. LANEIGE invited 70 media reporters, bloggers and opinion leaders to W Hotel situated in Sentosa Island, Singapore on Friday, March 20 for a special press event. To reinforce the message that the
On Saturday, March 21, AMOREPACIFIC STORY GARDEN was honored with an award at the 21st Annual Thea Awards Gala held at Disneyland Hotel in Anaheim, California, the U.S.. Present at the awards were APUS President Bradley Horowitz, Carmel Lewis (Project Producer/Vice President) and Christian Lachel (P