In early March, Sulwhasoo held a press event to announce the release of Capsulized Ginseng Fortifying Serum at the St. Regis Singapore. At the event, Sulwhasoo unveiled its new Capsulized Ginseng Fortifying Serum that is being launched in Singapore and Malaysia in May, as well as the brand itself an
HISTORYCOLUMN Telling a visual story of AMOREPACIFIC’s 70-year history of creating Asian Beauty 70-year journey to beauty Chapter 2. The original and still the best Beauty Creator ABC POMADE, the first vegetable pomade in Korea, as well as ABC GinSeng CREAM, the world’s first cream made
SPECIAL INTERVIEW Special interview with members of the board aims to share the leadership’s vision and promote seamless global communication The fertile estuary of the Euphrates has been called the cradle of civilization. Just so, AESTURA is the font of medical beauty CEO of AESTURA, Lim Woon
ANNICK GOUTAL, a French high perfumery house, held a media event for L’Ile au Thé, its new fragrance which is being launched early April in France, and unveiled a PR video. The video featured Camille Goutal, perfumer for ANNICH GOUTAL, introducing the new fragrance. Inspired from Jeju g
The press corps of mainstream Chinese media made a special visit to AMOREPACIFIC, the creator of Asian Beauty. The four-day Familiarization Trip with Chinese media began on March 8 and was designed to share AMOREPACIFIC’s history of innovation in celebration of its 70th anniversary. Eleven mai
AMOREPACIFIC Corporation (CEO Suh Kyung-bae) took part in the permanent Seoul in Blossom exhibition installed at the 1st floor lobby of the new Seoul City Hall from March 17 (Tuesday) through 29 (Sunday) as part of its environmentally-friendly CSR (Corporate Social Responsibility) program – the GR
The Corporate Culture Team at AMOREPACIFIC Group L&D Center will distribute USBs this month containing the AP WAY video. The USBs themselves will be addressed to the HR/Support Teams of ASEAN, Hong Kong, Japan, Taiwan, the US and French Offices and to the Corporate Public Relations Team, Corpora
SPECIAL COLUMN Talking about AMOREPACIFIC’s special Cushion technology and the innovation behind it How Much Do You Know about the Cushion? Chapter 2. Cushion in Numbers With the launch of the supremely innovative Cushion, AMOREPACIFIC has changed the way Korean women do makeup. The Cushion ha
LANEIGE, a global premium brand, recently held its Global Beauty Camp 2015, which ended on March 3 in great success. LANEIGE’s Global Beauty Camp 2015 is a global event that began in 2013. Celebrating its 3rd birthday this year, the camp showcased LANEIGE’s new product – Water Slee
HISTORYCOLUMN Looking at the story of AMOREPACIFIC’s 70-year history of creating Asian Beauty 70-year journey to beauty Chapter 1. AP’s unrelenting resolve to go global From the beginning, AMOREPACIFIC has sought to bring Asian Beauty to the world to fulfill the vocation of Asian Beauty