Early February, ETUDE HOUSE Japan launched a new collection, Etoinette Essence Glow Lips (エチュアネット エッセンスグロウリップス). Etoinette Essence Glow Lips is an exclusive lip makeup product available only in Japan in a range of colors that best suit local customers. Etoinet
STAFF COLUMN The column section written by AP Group members. Hidden Tourist Attractions in Korea Busan, the second city of Korea COLUMNIST AMOREPACIFIC Cosmeceutical Research Team Baik Soo-jung Busan located on the south of Korea’s second city after Seoul, the capital. Situated on the south ea
The 2nd AP Comparative Exhibition was held at AMOREPACIFIC China (APC) on February 9 under the supervision of the Product Strategy and Research Strategy Teams. This event was designed to compare Strong Products of AMOREPACIFIC and the best-selling products of local competitors, analyze and examine c
On February 11, innisfree opened two stores (its 117th and 118th) at Nanjing Central Department Store situated in Nanjing, China. Located in the heart of downtown Nanjing, the Nanjing Central Department Store has a large transient population, including tourists. The opening of two stores here carrie
SPECIAL COLUMN The column section written by experts Beauty of Korea and China Told by a Plastic Surgery Specialist Chapter 2. A comparison of Korean and Chinese beauties Director Lee Eun-jeong Plastic surgery specialist, medical doctor and master of law Yang Guifei, known as one of the most beautif
AMOREPACIFIC Corporation (CEO Sim Sang-bae) signed an MOU with Seoul National University Bundang Hospital (Director Lee Cheol-hui) on February 23 (yesterday) for research underlying development of anti-aging solution. On the day of the MOU signing ceremony held at the main conference room, Seoul Nat
SPECIAL COLUMN Talking about AMOREPACIFIC’s special Cushion technology and the innovation behind it How Much Do You Know about the Cushion? Chapter 1. So, what is ‘Cushion’? AMOREPACIFIC introduced the world’s first Cushion in 2008. Starting with IOPE, 13 brands have launched their own C
AMOREPACIFIC Corporation (CEO Sim Sang-bae) held the 2015 general meeting for mutual growth with SCM (Supply Chain Management) partners on Febrary. 12 at the integrated production and logistics center – AMOREPACIFIC Beauty Campus – situated in Osan, Gyeonggi-do, Korea. This annual genera
AMOREPACIFIC Group (CEO Suh Kyung-bae) held a career mentoring program in association with the Osan city government in Yongin R&D Center on February 11 (yesterday) for 80 high school students living in Osan. The career mentoring program was carried out by the dermatological researchers of AMORE
AMOREPACIFIC China (APC) Vice President Kim Seung-soo and Deputy GM Jung Kyung-soo attended the 2014 Shanghai Jiading District Secondary and Tertiary Industries Awards hosted by Jiading District, Shanghai on February 6. In recognition of APC’s long-term social contribution programs, Jiading Di