Around the middle of April, 14 Beauty Trainers who oversee the training of Beauty Advisers (BA) throughout the ASEAN countries including Taiwan and Hong Kong attended the 2015 Global Training Seminar. Through this seminar held in Yongin L&D Center, Korea, our proud Beauty Trainers learned about the training strategy of the Korea HQ and enhanced their capabilities.

This seminar featured programs like global brand strategy, complaint-handling, customer information management and how to be a successful facilitator focusing on the substantive knowledge that Beauty Trainers could make practical use of when they go back to their country. In particular, different aspects of the seminar attracted a lot of attention from participants, such as the revamped coaching skills of participants through programs tailor-made to the language and culture of each country, addressing successful Travel Retail cases and K-beauty program with aesthetics and makeup practice (Cheon Song-yi makeup tutorial).

Global Beauty Trainers displayed great satisfaction with the seminar, stating that they were in need of facilitation skills and setting the right direction and that this seminar did help them a great deal in this regard. In addition, they mentioned that they became much closer to each other thanks to this seminar and are expecting more active interaction between each other in the future. They also said that they felt a sense of belonging to AMOREPACIFIC Group.

Meanwhile, the Global Training Seminar that began last year will be held once a year, on a regular basis for Global Beauty Trainers all around the world. We hope that 6,000 Global BAs spreading Asian Beauty worldwide improve their expertise through this seminar and take AMOREPACIFIC Group closer to accomplishing its vision to become a Great Global Brand Company.