A Global CPR Workshop was held on 3 consecutive days in the HQ buildings in Seoul, Osan and Jeju Island, Korea from May 27 through 29. This Workshop brought together on-site workers engaged in CPR (Corporate Public Relations) at the global offices of AMOREPACIFIC Group in order to improve their job competencies and strengthen the collaboration system between Korea HQ and global offices. 

On the first day of Workshop, Prof. Sung Min-jung in Chung-Ang University led a lecture on Global CPR trends and risk management strategies to help participants gain an insight how AMOREPACIFIC Group designs a communication strategy in response to the changing media environment. They also shared and discussed about 2015 CPR plan, including PR issues in each country, Key Message and Best Practice. In addition, there was a tour provided of Osan Beauty Campus, innisfree JEJU HOUSE and OSULLOC Tea Museum, with attendees able to learn about the history of AMOREPACIFIC Group, our innovation story and Our Vocation.

Participants said that they were able to gain a greater appreciation of the importance of CPR, particularly given the changes in the global media environment. Each participant pledged to work hard to deliver the value of AMOREPACIFIC Group, brands and Asian Beauty in a more effective manner.

We hope that CPR managers can take the lead in promoting AMOREPACIFIC Group worldwide with One Voice and drive AMOREPACIFIC Group to a Great Global Brand Company.