The 2014 Pink Ribbon Love Marathon in Seoul, the main event of AMOREPACIFIC Pink Ribbon Campaign, was held on October 19, at Yeouido Park, Seoul. The Pink Ribbon Love Marathon is an annual event that AMOREPACIFIC Group holds to provide useful information about breast healthcare for women and raise public awareness about the importance of self-examination. 

More than 10,000 people took part in the Seoul event, creating a pink wave across Yeouido. The marathon also saw Go So-young, a model for IOPE, attend and cheer for the participants as they ran. 

This event was festival themed for everyone to see, enjoy and share, allowing both women and their families to take part, with various attractions and entertainment on hand, including a large pink ribbon sculpture, an exhibition of pink ribbon arts and a magic show. 

Meanwhile, AMOREPACIFIC Pink Ribbon Love Marathon, which is the largest Pink Ribbon Campaign in Korea, has not only provided useful information about breast healthcare, but also donated the collected entry fees to the Korea Breast Cancer Foundation since 2001. In terms of net impact, AMOREPACIFIC Group has provided medical expenses to approximately 760 breast cancer patients from low-income brackets, sponsored about 700 healthcare seminars for the public and contributed to the spread of a healthy culture of sharing. AMOREPACIFIC Group will continue to pursue sincere CSR (Corporate Social Responsibility) programs and spread them throughout the world as the group goes global.