Beauty Master Park Sang-hyun pondered to himself about the true meaning of sales when he first embarked on his sales career. He felt that sales efforts were not merely about being kind to customers and providing giveaways to them. He went back to the basics and thought about his sales mindset. The answer he found was to be faithful to the basics but propose a solution to beauty experts from a point of view that is uniquely different. Through an elevated sales strategy, he became a true Beauty Master.

Before he became a Beauty Master, Park Sang-hyun had never dyed his hair before. But after he joined AMOS PROFESSIONAL, he did not hesitate to frequently change his hair color just as how you'd expect to see a chameleon changing its color. His color changed each time that AMOS PROFESSIONAL launched a new hair dye. Reason being is that he wanted to test the hair dye to see how the color turned out based on the original hair color.
"The target customers of AMOS PROFESSIONAL are hair designers. Most hair designers fear using new hair dye because they are not sure what color will ultimately transpire in the hair of their clients. So I made my hair into a kind of color chart, so that they can see the actual hair color after applying the hair dye."
Many gave him a strange look as he was wearing a neat suit and yet his hair was ablaze with color. But the reaction from hair designers was different. He became inundated with questions about the color of his hair and every time he received inquiries, he sent out reference data through social media that he previously prepared in advance. His sales strategy combined with his challenging spirit and thorough data analysis led to a 70% increase in sales of hair dye after a year from when he first began his sales efforts.
"The people who I meet on-site everyday are my customers. Providing some promotional material or free gifts can sometimes work my way into their favor, but it cannot reach their heart. I always think deeply about customers and never neglect giving proper attention to details when going about my sales efforts."
Five years have since passed from when he first became a Beauty Master and stemming from his splendid achievements, a firm sales philosophy of his own has risen to the surface. From his perspective, the essence of sales is to always be human. He has sought to discover their needs and accommodate them. REminding himself of customers and taking actions in deTAIL - this is his own cardinal rule in the RETAIL industry in which he is actively engaged.

The cardinal rules act as the foundation from which ideas spring up. And the most fundamental rule is to dress your best at all times. Though one's attire isn't necessary the be-all and end-all of sales work, he always wears a long-sleeve shirt and tie even in hot summer days, in order to deliver an image of being well-groomed. Exhibiting the persona of a Beauty Master while maintaining a great appearance are vital instruments for making a favorable impression.
"I never felt uncomfortable about wearing a suit and tie. I always try to wear formal suits as much as possible based on the notion that wearing what customers would like while I eat what I like. Wearing formal suits is a promise I made to myself in that I will always be sincere in my sales work."
In addition, the employee ID card is the finishing touch to his look, just like icing on a cake. It reveals that he is personally accountable to the integrity associated to his name and at the same time, projects a sense of trust that AMOS PROFESSIONAL is always with him. But it didn't simply end with a mere change in appearance. He went further and sought for a solution to promote AMOS PROFESSIONAL while fulfilling the needs of beauty salons. He not only wrapped each free gift and included summarized instructions, but also added a special touch to PR posters to liven up the atmosphere within beauty salons. He made signboards using acrylic panels or hardboards, installed and maintained them - all by himself. Such professional attitude helped to change the viewpoint of the managers of beauty salons toward him. They recognized him as a partner rather than a mere sales representative. Also, his efforts led to an impressive achievement of winning the gold medal in the Sales Drive category at the ABC Awards, which is an in-house contest that rewards innovative case studies of AMOREPACIFIC Group.
"In my opinion, the best customer service comes from a cultivated attitude to understand, appreciate the problem that customers face and work to solve together. Not to mention, a continuous supply of high-quality products."
In that context, he is proud of being a member of AMOREPACIFIC Group, which has strived to develop exemplary haircare products long before it evolved to its present state. To embody such a long history of AMOREPACIFIC Group in his work, he delves deep into customers and products and in doing so, evolves himself further from who he is today.