2022.07.12
Universal Design Principles for Beauty
As we enter the Age of Inclusivity, the beauty industry has begun to encompass a broader spectrum of human diversity. A universal design approach with all products created to be inclusive and accessible will be non-negotiable. This report highlights how to authentically maximise your business to become universally inclusive through smart product design.
Action points
1. Incorporate, don’t add
Rather than viewing UD as an extra and creating a dedicated product range, consider how you can adapt your most popular products according to UD principles, opening up to a new market as opposed to segmenting
2. Elevate experience
Whether through new hires, consultation or beta testing, encompass a diverse range of experiences within your design process. This will avoid presumptions and ensure products are designed to be truly universal
3. Go beyond product
UD products should be accessible for all who want to buy them. Expand the principles to all channels including social media, online retail and in-store to make access as easy as possible for your market
4. Use existing resources
Before developing new solutions, research the landscape. If a universal tactile labelling system is available for licensing, it makes sense to adopt an existing, familiar system rather than introducing another to market
Please refer to the attached file to read the whole article.
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- This material is based on articles published by WGSN.
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- Written by : CMI Team
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- Resource
https://www.wgsn.com/insight/article/93108
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