The Mamonde Garden Pop Up Event took place on Wednesday, February 28, 2018. Located at Pop Up 393 in downtown New York City, the store front takeover was a floral fantasy for the senses complete with lush branded floral moments ideal for social media photos and rich brand story telling. Custom design elements included an educational lab with light boxes to showcase the 6 hero flowers including Rose, Camelia, Hibiscus, Lotus, Narcissus and Honeysuckle. As attendees followed a cobblestone path they had the opportunity to learn more about Mamonde hero SKUs and test formulations. Two flower carts were merchandised with the complete Mamonde product range and housed live floral bouquet takeaways for consumers.

  The 1-day event was divided into 3 sessions. Sessions 1 and 2 provided intimate education sessions for media and influencers who were able to meet with Jessica Hanson and Eber Bodmer. From 3:00pm-9:00pm The Mamonde Garden Pop Up was open to the public with attendees anxiously lining up for entry as early as noon that day.

  In total, there were 23 members of the media, 9 influencers checked in during media sessions and additional micro influencers who attended the consumer session. 520 people were counted entering the consumer session and a total 398 emails were captured. Those who did not enter email addresses include staff members from AmorePacific, 11th Street, Reflex and INK & ROSES. Initial wire release results include pick up by 232 outlets generating an estimated reach of 81,783,335.