The focus on self-care during the past few anxiety-ridden COVID-19 years has driven sensorial and destressing bodycare innovation and benefited sales. 

As the climate emergency intensifies, consumers will expect bodycare brands to make bigger andbolder sustainable moves.  

Guidance on buying more sustainably will appeal, and there are opportunities to explore alternativeingredients, such as upcycled or bioengineered ones. Waterless formulas also have more room for growth.

Value and inclusivity will appeal, as will efficacy-focused bodycare that pairswith beauty tools. In the long term, ensure sustainability is a core offering. 

In this article, we explore the now, the next and beyond of Body, Hand and Footcare.

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