ABC Pomade and ABC Vanishing Cream of Amorepacific were a big hit at that time, but he thought that more systematic development and advanced technology were required to compete with the products from abroad. He set up the research lab and brought together the best Korean researchers. This 6.6m2 wide lab soon became the best in the Korean cosmetics industry in the 1960s and later grew into the largest lab in Asia in 1992. In 2010, Amorepacific completed another hub of its innovation and passion, its second research complex named MIZIUM.
This research lab was the representation of the Quality First principle, which was inherited from Yun Dok-jeong, the mother of Amorepacific’s founder Suh Sung-whan and her kitchen. With the belief that the best-quality product and first-of-its-kind technology can create true beauty, she put sincere effort into her camellia oil, using only good ingredients and ensuring the integrity of the products throughout the entire manufacturing process. Originating from within her kitchen, the value of sincerity and honesty was passed down to Amorepacific and its kitchen, which is dedicated to serving customers from all around the world. The Amorepacific research lab expanded into the Yeongdeungpo Factory, which is fully equipped with Korea’s largest automated facilities (1962), the Suwon Factory (1973), and finally the Osan Beauty Campus (2012) and Shanghai Beauty Campus (2014) for its global customers.Amorepacific kept pushing its boundaries and breaking barriers to innovation. In the 1950s when it was difficult enough to make products, Amorepacific brought in Air spun from Europe for the first time in Asia and in 1962, it set up the most cutting-edge facilities in the Yeongdeungpo Factory to provide customers with a wide range of products while also making itself known to them. This was all made possible because of the company’s bold decision and insight into the future.