In pursuit of beautiful harmony among customers, nature, and society, AMOREAPCIFIC is developing sustainable products through creatively innovative programs. By integrating sustainability into the full lifecycle of the product, from the purchase of raw materials to production, consumption, and disposal, its corporate responsibility can be fulfilled and its efforts toward making a more beautiful tomorrow can be expanded going forward.

Why should we have to take note of sustainable products that make the world more beautiful? Modern humans have lived enjoying the benefits and convenience of an ever developing society, however, if we take a closer look, we can see that our world has fallen victim to climate change, environmental pollution, and a disparity of income that has caused the number of people who are drifting further from economic affluence to increase. For the sake of making more products, a higher amount of resources are used, and thus the amount of resulting waste output also increases exponentially.

As it turns out, however, environmental and social problems are closely connected to our daily consumption behavior, which means that we can solve this problem by simply improving our habits of consumption. Here lies the reason why we should focus more on sustainability of products rather than merely the production of the products themselves. We cannot stop consumption all together, but we can change the way products are consumed and decide what products should be made and how we should consume them.

AMOREPACIFIC has put a great deal of effort into making products that are more than just innovative, but that are also capable of making the world more beautiful, and by doing so, change the process of consumption all together. This attempt at innovation being one that makes it so that the primary factor in the consumer's choice and purchase decision can be ethically, socially, and environmentally considered. To AMOREPACIFIC, sustainability is the most important responsibility for the future of customers, society, and the business itself. Therefore it will continue to provide innovative products and services that are beneficial to both society and the environment and work even more to create a harmonious and positive form of beauty that will leave a positive impact. Now let's take a look at some of AMOREPACIFIC's sustainable products that contribute to making a more beautiful world.

A product's box does more than simply protecting the article inside or conveying information, it also expresses the distinct features as well as its role in the sales of the shop itself. Nevertheless, it is usually regarded without value and thrown away after the product is removed. To improve the potential environmental impact left by product packaging such as this, the AMOREPACIFIC has developed packaging materials that are made of biodegradable plant and ingredient by-products. The result is products such as innisfree's Jeju tangerine peel paper that is made with 95% recycled pulp and 5% tangerine peel, as well as green tea paper, seaweed paper and bean paper. It was developed in 2014 in cooperation with a special paper producer, and embodies innisfree's hope and passion to keep dependency on logging in the environment as a use of production resources to a bare minimum.

Everyone knows that greenhouse gas is the main cause of global warming, but not many are able to provide an answer to what role products can play in reducing greenhouse gas emissions. The response to climate change through products themselves begins with the measuring of greenhouse gas emissions in the product development stage. In 2009, Happy Bath put a carbon label on three of its products describing how much greenhouse gas was emitted during production, transportation, distribution, use, and disposal. By showing the amount of greenhouse gas emitted, it helped in the product choice of customers who wish to minimize their contribution to global warming. Happy Bath has consistently used the carbon label ever since. We believe that, in this way, our combined effort will cultivate an eco-friendly consumption behavior in our society today.

The development of local communities can also be helped through production. In 2010, AMOREPACIFIC adopted Beautiful Fair Trade as its original ingredient procurement system. Under this system, AMOREPACIFIC purchases ingredients from local communities, pays a reasonable price, and by doing so becomes a stable supplier that also raises the profile of the community. Many of AMOREPACIFIC's products are made of ingredients obtained through this system, but there is one brand in particular that is worthy of notice: HANYUL, a brand that embodies the plants and wisdom found in Korea's nature. Almost all products under HANYUL are made using ingredients obtained through the Beautiful Fair Trade system so that there can be shared growth with the local community. It's our sincere wish that HANYUL be dedicated to sharing the benefits found in nature with the people and to contribute to the growth of local communities.

AMOREPACIFIC brings a positive impact through design to society as well: Universal Design enables all customers to equally and intuitively use products regardless of their age or ability limitations. For example, generally speaking shampoo and conditioner usually use the same bottle, but it is difficult for both blind and non-blind customers to distinguish which is which when shampooing their hair. To address this problem, in 2009 mise en scène introduced Braille-labeled conditioner and it now labels the majority of its shampoo and conditioner products with writing that can be distinguished through touch. Since 2014 Ryo has also applied the Universal Design to its shampoo and conditioner bottles by making the bottles with bumps on it. Gestures of care for the user such as this by AMOREPACIFIC help to not only create beautiful designs but also a friendly consumption culture.