- Effortless, Flawless, Healthy Radiance all at once
- A luxury makeup cushion infused with ingredients used in Sulwhasoo’s First Care Activating Serum,
   which provides flawless full coverage as well as skincare benefits

 

 

In November 2023, global luxury beauty brand Sulwhasoo will launch its Perfecting Cushion and Perfecting Cushion Airy, a set of products that contain key ingredients of Sulwhasoo’s First Care Activating Serum*. This promotes beautiful and healthy looking skin, bringing about a naturally luxurious glow, texture and tone with just one touch. The new Perfecting Cushion also contains the unique skincare ingredient JAUM Activator™, which is part of Sulwhasoo’s First Care Activating Serum*. It provides all-day moisture retention, and its improved texture ensures a thinner yet more complete layer of coverage. Meanwhile, the newly designed cushion is a work of art in its own right. The sides feature unique irregular curves, and the front is emblazoned with the Sulwhasoo logo in mother-of-pearl, reflecting your skin like a mirror. The mother-of-pearl—as ever-changing as light itself—reflects Sulwhasoo’s aesthetic philosophy, that is, a respect for individual beauty, which always has an indefinable quality.

Sulwhasoo’s newly launched Perfecting Cushion is the latest in a series that has been beloved by domestic and global customers since the original version’s 2014 launch through to the recently unveiled fourth edition. The new Perfecting Cushion—a result of Sulwhasoo’s masterful application of skincare technology to makeup—contains ingredients from Sulwhasoo’s iconic First Care Activating Serum. This allows it to improve the healthy looking skin while simultaneously enhancing its beauty. Both products are enriched with special skincare ingredients** so that your skin continues looking vibrant even after extended wear and continues feeling comfortable many hours after application.

Also of note, two different formulas of the fourth-edition Perfecting Cushion have been created to provide the desired makeup finish. Continuing the legacy of the original Perfecting Cushion, the upgraded Slim Fit Cover™ formula provides a semi-matte finish. It glides on thinly, requiring the use of a very small amount of product—this is perfect for those seeking high coverage but a lightweight feel. With 24-hour*** coverage, the moisturizing power of Perfecting Cushion offers both long lasting and comfort. Perfecting Cushion Airy is recommended for users who want thin, natural coverage and a glowing look. It brings about a natural glow that feels clear and radiant, like the skin you were born with. The product is enriched with skincare ingredients, resulting in a pleasant feel and natural brightness.

The NEW Perfecting Cushion will be available in eight shades (11C1, 13N1, 13C1, 17N1, 21C1, 21N1, 23N1 and 25N1) and the NEW Perfecting Cushion Airy will be offered in seven shades (11C1, 13N1, 17C1, 17N1, 21N1, 23N1 and 25N1).

* The 5th Generation of Sulwhasoo’s First Care Activating Serum
** Content Percentage of Special Skincare Ingredients Perfecting Cushion: 78% / Perfecting Cushion Airy: 86.2%
*** Coverage and hydration results after 24 hours of using the Perfecting Cushion products
     Survey agency: Global Medical Research Center; Period: February 8, 2021- March 3, 2021; Subjects: 31 women aged 20-40