Sulwhasoo held a launch event for its latest FSS at Sinsa-dong in Seoul, Korea on Friday, March 18. Sulwhasoo’s FSS is the brand’s first and the largest of its kind in the Korean beauty industry, spanning six stories. The new FSS is designed to deliver holistic beauty and the essence of Asian Beauty to global customers.

The opening event was held internally in the presence of executives including Suh Kyung-bae, Bae Dong-hyun and Shim Sang-bae, and architecture duo Neri & Hu, who designed the FSS. All participants took part in both ribbon-cutting and cake-cutting ceremonies, as well as a docent-led tour around the FSS. "Amid the disruptive change that’s rewriting the global beauty industry, Sulwhasoo has become the first Korean beauty brand to mark KRW 1 trillion in annual sales," said Suh Kyung-bae in his congratulatory message. "I sincerely hope that the Sulwhasoo FSS interacts with global customers and can showcase Sulwhasoo to the wider world," he added.

Sulwhasoo FSS's design is inspired by the shape of a lantern for, like a lantern, Sulwhasoo is lighting a new path of beauty with Asian wisdom. The FSS offers high-end services including brand heritage, products, spa service, beauty counselling and cultural program for the experience of holistic beauty.

The FSS will officially open on Wednesday, March 30 and the limited edition of Lantern Collection will be offered in celebration of the opening. We're looking forward to seeing Sulwhasoo's first FSS growing into a landmark representing Asian Beauty.