Sulwhasoo Launching Glowing Lip Balm and Perfecting Lip Color - AMORE STORIES - ENGLISH
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2024.02.29
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Sulwhasoo Launching Glowing Lip Balm and Perfecting Lip Color

-Glowing Lip Balm, Hydrating Lip Balm for Radiant & Hydro-volumized Lips
-Perfecting Lip Color, a Non-sticky Lip Care for Natural Vitality

 

 

[NEW Glowing Lip Balm, Perfecting Lip Color]

 

 

Sulwhasoo, Korea’s global luxury beauty brand, is launching the Glowing Lip Balm and the Perfecting Lip Color, revamped from the original Essential Lip Serum, with more skincare features in 2024. Just like the skin, lips - susceptible to irritation from seasonal changes and a range of factors - require the same gentle care to address the effects of aging. The Glowing Lip Balm and the Perfecting Lip Color help reduce dryness, flaking, chapping, and other problems associated with moisturizing lips with the nourishing properties of ginseng seed oil. These products also feature Sulwhasoo Master ComplexTM, the identical ingredient found in the 6th Generation First Care Activating Serum, improving skin’s rejuvenating power.

 

The Glowing Lip Balm is Sulwhasoo’s first stick-type wrinkle functional cosmetic lip balm of Korea. It embodies the brand philosophy of focusing on ways to protect skin well-being by improving skin’s natural condition. The Glowing Lip Balm is formulated with 95%* natural origin index (according to ISO 16128) to treat lip wrinkles, a telltale sign of aging, while providing 24/7 moisturizing care. It also contains a combination of collagen** and red ginseng saponin***, a key ingredient that reduces the appearance of fine lines, in an easy-to-apply stick formulation for added lip moisture volume without irritation. The smooth consistency clings to the lips without imparting shine or stickiness, forming an ideal foundation for makeup application. Specifically, the No. 000 Clear variant can be used before going to sleep and serves a dual purpose as a lip mask.

 

1) Index calculated according to ISO 16128 guidelines. However, this index does not imply that the product qualifies as a natural cosmetic according to the Ministry of Food and Drug Safety’s Natural Cosmetics Standard.
2) Dipalmitoyl hydroxyproline
3) Hydrolized Red Ginseng Saponin

 

 

The Perfecting Lip Color offers a naturally vibrant color that blends with your lip color to add brightness and shimmer, making your overall complexion look healthier and more radiant. It contains 92% skincare ingredients for healthier color care with every application. With its moisture magnet effect, it draws in moisture from the environment, ensuring prolonged lip hydration, while also working to gently smooths away dead skin cells, leaving your lips soft and smooth.

 

The Glowing Lip Balm is inspired by the Moon Jar, the design motif of Sulwhasoo with its packaging mimicking the elegant contours and texture of a glazed Moon Jar. This mindfulness transforms it into a captivating and visually appealing object. The Perfecting Lip Color crafted from chrome boasts a unique, manually shaped design that reflects sunlight shimmering on waves, creating a captivating effect from various perspectives. Combined with the Perfecting Cushion that captures the ever-changing hues of natural mother-of-pearl, the Perfecting Lip Color serves as an embodiment of radiant style and beauty.

 

The Glowing Lip Balm is available in two total shades (000 Clear, 030 Petal) and the Perfecting Lip Color is available in five color shades (310 Terra, 999 Rose, 520 Amber, 460 Berry, 370 Peony).

 

The new Glowing Lip Balm and Perfecting Lip Color will be available for online pre-launch in Naver Brand Store and in Amore Mall on February 19th. The products will be available offline at Sulwhasoo stores nationwide and Sulwhasoo flagship stores in Dosan Park and Bukchon from March 1st.

 

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