Korea’s leading luxury beauty brand, Sulwhasoo, announced that it had released the New Concentrated Ginseng Renewing Cream with triple elasticity that replenishes, supports, and strengthens skin and gives you firm skin you can feel at your fingertips. Since its launch in 2000, Concentrated Ginseng Renewing Cream has been a steady seller by Sulwhasoo, topping * the luxury anti-aging cream ranking for six consecutive years.

The 5th generation of Concentrated Ginseng Renewing Cream features the epitome of Sulwhasoo’s science in ginseng skincare

The New Concentrated Ginseng Renewing Cream 2021 rejuvenates skin with powerful firming and anti-aging effect made possible by Ginsenomix ™ enriched with ginseng’s vitality.

Customers can choose from the Soft and Classic cream depending on the scent and the texture they prefer. Soft is lightweight and refreshing with the fragrance of ginseng flowers. Classic features a thick and nourishing formula, carrying a more subtle ginseng scent.

Ginsenomix ™ , the powerful energy of ginseng concentrated by 6,000 times ** to enhance skin firmness

Sulwhasoo Heritage & Science Center successfully extracted rare saponins of which you are only able to gain 1g from 1,000g of ginseng. Sulwhasoo has further concentrated the ingredient by 6,000 times using its exclusive biotechnology to create Ginsenomix ™ , the essence of anti-aging. Ginsenomix ™ reduces the signs of aging, rejuvenates skin, helps skin respond to various changes, and provides the energy to help the skin strengthen itself.

The New Concentrated Ginseng Renewing Cream is a product made with Ginsenomix ™ that contains ginseng vitality. The Concentrated Ginseng Renewing Cream gives firm skin that is resilient against external irritants through the formula with triple elasticity that replenishes, supports, and helps strengthen the skin.

An internal clinical test shows that 83% of 31 women aged between 30 and 60 said that their skin remained firm even after 24 hours of use *** .

Sulwhasoo Heritage & Science Center opens a new chapter of ginseng skincare with over 50 years of dedicated research

Sulwhasoo Heritage & Science Center is composed of the best experts from Amorepacific R&D Center who have conducted research on raw materials that have been used in traditional Korean medicine for over five decades. The Concentrated Ginseng Renewing Cream is the culmination of the latest technologies in ginseng science, the efforts and dedication of the researchers at Sulwhasoo Heritage & Science Center.

Sulwhasoo Heritage & Science Center studies the combinations and efficacy of as many as 3,912 kinds of ingredients and performs anti-aging research to verify the effect scientifically. They use the latest analytical tools to make Korean medicine theory. They have focused on ginseng, the core ingredient of Sulwhasoo, and are constantly developing the efficacy of this proprietary ingredient.

In August 2020, Sulwhasoo Heritage & Science Center held a global symposium on Ginsenomix ™ and successfully promoted the progress they have made in their studies on ginseng. Researchers from Korea and China came to the symposium and presented the value and efficacy of ginseng. Sulwhasoo announced the value and function of the active beauty saponin for anti-aging solutions, Ginsenomix ™ .

The New Concentrated Ginseng Renewing Cream was pre-released online on Aug 16, 2021 and will be introduced to Korean consumers in September this year in Sulwhasoo stores in department stores, flagship store, and by Amorepacific Counselors.

* Based on sales in Korea measured by Beaute Research Korea in 2015-2020

** Comparison of the rare ginseng saponin CK content

*** Subjects: 31 people aged between 30 and 60. Period: Mar 3, 2021-May 3, 2021. Tested by PNK Skin Research Center