Sulwhasoo, Korea's leading luxury skincare brand, has unveiled a new global campaign centered around its iconic Concentrated Ginseng Renewing Line, under the theme 'Skin Longevity Powered by Ginseng'.

With over six decades of dedicated ginseng research, Sulwhasoo has refined its proprietary bioconversion technology to maximize the efficacy and absorption of ginseng's active compounds. The campaign underscores the brand's commitment to holistic beauty and its belief in the skin's innate power of self-renewal.

To bring this campaign to life, Sulwhasoo has hosted a series of immersive experiences for customers and media in key global markets—including China, Korea, Thailand, and the United States—commencing in September.

As part of this global rollout, Sulwhasoo collaborated with the prestigious D'MONDE Members Club in New Delhi to host 'A Day With Sulwhasoo', offering guests an immersive wellness experience inspired by holistic beauty and self-care.

Timed perfectly for the run-up to the festive season, the event was a serene celebration of balance, rejuvenation, and indulgence. Mini Sood Banerjee, Marketing Team Manager of Amorepacific India, led guests through a morning of mindfulness and wellness, embodying Sulwhasoo's philosophy of harmony and holistic beauty.

The thoughtfully curated day invited guests to pause and recharge through guided yoga sessions, customized facial treatments, and a curated brunch. At the heart of the experience, participants explored the science and artistry behind Sulwhasoo's Concentrated Ginseng Renewing Line through expert-led consultations that showcased the brand's relentless innovation and over 60 years of research excellence.

Through this global initiative, Sulwhasoo reaffirms its leadership in luxury skincare—seamlessly blending timeless Korean wisdom with cutting-edge science to define the future of beauty.