Amorepacific’s premium hair brand Ryo has launched a new line of gray hair coverage products, ‘Vegan Bright Gray Cover’. Vegan Bright Gray Cover is the first hair color product to earn vegan certificate from the Korea Agency of Vegan Certification and Services. The fade-defying, radiant color guarantees immediate satisfaction by completely covering premature gray hair while protecting the scalp and hair once users apply the product all in the convenience of their own homes.

Ryo Vegan Bright Gray Cover, which applies Amorepacific’s patented coloring technology, boasts excellent coverage of gray hair in just a short period of time. The color remains intact even after a week with little fading, keeping the hair looking gorgeously natural. The shake-and-apply process makes it easy even for beginners to use. Users can simply apply the product as if they are shampooing their hair, then rinse it thoroughly with lukewarm water to complete the coloring process.

For healthy scalp and hair, which can be easily damaged from frequent dyeing, Ryo has infused the product with carefully selected ingredients, Centella extracts, lotus essential oil, ginger, fleece flower, and red ginseng. Vegan Bright Gray Cover is free of 10 harmful chemicals, including PPD and ammonia, for a gentle and comfortable feeling on the scalp, with a soft, soothing scent that brings to mind a fragrance-filled flower garden.

Ryo Vegan Bright Gray Cover comes in three different shades: Original Deep Brown, Rose Gold Brown, and Mocha Gold Brown. These are available through Amorepacific’s official online store, Amore Mall, and other major stores online.