- Two best-sellers from Amorepacific’s clean beauty brand presented to global leaders attending the green partnership summit held in Korea

June 1, 2021/ Seoul - Amorepacific’s clean beauty brand Primera presented its best-selling items in a ‘Sustainable Gift Set’ to global leaders attending the ‘2021 P4G Seoul Summit’ held from May 30 to 31. Primera was the only Korean beauty brand selected for inclusion in the list of green gifts for the multilateral environmental summit. 

Primera’s clean, mindful approach to beauty was highlighted in the selection for the summit on the environment and sustainable development. Its ‘Sustainable Gift Set’ curated for this event included two of the brand’s best-selling items, the Alpine Berry Watery Cream and the Miracle Seed Essence. 

The ultra-moisturizing Alpine Berry Watery Cream offers hydration that lasts up to 100 hours  and features PCR (recycled plastic) caps to reduce plastic use. The anti-oxidant rich Miracle Seed Essence uses lotus ingredient grown and purchased under Amorepacific’s fair trade program. Both products are packaged in transparent glass containers with easy-removable labels to enhance recyclability.