Yoon Gye-sook has worked hard as an AMORE Counselor for the past ten years. While her dedication to delivering beauty to customers hasn't changed, the customers she serves have. And, there were moments when she had to acquaint herself with new sales systems. It is not easy to set aside what we are familiar with, but she rode a wave of change, rather than getting bogged down by inertia.
Remembering the value of the customer
To Mrs. Yoon, AMOREPACIFIC is like the homeland of her birth. She worked at AMOREPACIFIC before getting married and it was the first name that came to mind when she decided to build her career again after giving birth.
"Back then, my children particularly needed me because they were in the lower grades of elementary school. And the role of Counselor suited me perfectly in the sense that it allowed me to have flexible working hours. Though it does not feel like long ago, it has already been over 10 years since I became an AMORE Counselor."
It was a profession of her own choosing, but the sales job was not easy at the beginning. She often felt in awe of senior Counselors who were active in their work. She was shy of giving out samples at first, but plucked up the courage to give one to a manager at a grocery store. And, this small act quickly inspired confidence.
"From then, I was able to give samples to anyone I met. And, I found that customers would introduce their friends to me while buying products. Through such experiences, I felt firsthand the thrill of sales. And I found it a very rewarding job."
She now leads junior Counselors and says hello to whoever she sees. And she is more aware of the value of customers than anyone else because she knows how difficult it is to pioneer a new route and win new customers. This is the reason that she never makes light of what customers want.
"I would bring anything, even a single dye, if a customer wanted it. Contrary to popular opinion, sales often does not bear fruit in the short term. Everyone is surprised when I tell them that I've been doing sales work for over ten years now. But, no matter what the job is about, good results come from steadfast efforts. My advice would be to work through at least one year, even if you find it difficult at first."
A significant change for a sustainable relationship
Sales is all about pioneering new markets; cultivating unexplored lands and sowing seeds that can – hopefully – bear fruit. But, hard work is not everything in sales. In order to maintain a sustainable relationship with customers, Counselors sometimes need to adapt to new sales systems to better function amid changing times. And, one such example is that for card payments.
"Now, people are more used to using cards than cash. But, many do not know that they can pay with a card when buying products in door-to-door sales because they are used to paying for products in cash in such circumstances. But, customers can make full use of all the benefits that credit card companies provide when paying by card."
She used to think that cash payment was more convenient. But, from a long-term perspective, she saw that card payments could be more helpful in sales because, with credit card payment, Counselors could save both the time and cost of traveling back and forth to settle payment, even though card payments require a transaction charge. And so she learned how to use a mobile card reader. Armed with a new sales system, she made changes in how she approached sales.
"Customers nowadays do not carry cash. They think nothing of charging products to their credit card whenever I tell them that they can pay by card. And we have an interest-free installation plan, which lightens the burden of expense."
After she broke the stereotype regarding the difficulty of using card payment systems in door-to-door sales, the use of credit card readers has increased. Now, other Counselors carry a card reader with them whenever they visit customers. In recognition of the successful case she made, she received the bronze medal in the sales drive category at the last ABC Awards.
"I have always tried my best to fulfill the goals I'm set. But, I know that I must not allow myself to ever grow complacent. I can sometimes find myself going into a slump, but thanks to my customers, I am always able to pull myself out of it. I will keep in mind that each and every customer is dear to me, and do my level best to make them happy."