Prior to the brand new Water Sleeping Mask, LANEIGE held press events in Taiwan, Malaysia and Singapore.

LANEIGE invited 70 media reporters, bloggers and opinion leaders to W Hotel situated in Sentosa Island, Singapore on Friday, March 20 for a special press event. To reinforce the message that the Water Sleeping Mask gives a moist glow to the skin the following morning, the event itself was organized around a theme of “Sleeping Beauty Slumber Party.” To help participants better understand the product, LANEIGE Singapore GM Doreen Chia and the Head of Singapore Research & Innovation Center explained the background to its development, the ingredients it uses and the beneficial effects of both the Water Sleeping Mask and Lip Sleeping Mask.

During the event, participants experienced the new product at the staycation hall (staycation - a combination of stay and vacation, meaning ‘a vacation at home’), took pictures at the photo booth and enjoyed the brand to the fullest. "Even the little details were well done in the event hall to help us remember the message that Water Sleeping Mask aims to deliver. It was a great chance to experience the quality of the new Water Sleeping Mask," said Reporter Gladys Chung (from The Straits Times) with great satisfaction.

Meanwhile, LANEIGE held press events to introduce Water Sleeping Mask with media and bloggers at the Palace de Chine Hotel, Taiwan on Wednesday, March 11 and Casa del Rio Malacca Resort, Malaysia on Wednesday, March 18. The Water Sleeping Mask has been the best-selling item of LANEIGE ever since it first launched in the global market in 2002 and we hope that it continues to be loved by more and more global customers.