One of the fastest beauty brands, LANEIGE showcases their new product “Bouncy & Firm Sleeping Mask,” a new daily skin-firming solution powered by Peony & Collagen Complex^TM.
 
LANEIGE has launched, in partnership with the brand’s global ambassador Sydney Sweeney, a new campaign under the slogan “STAY YOU. STAY BOUNCY & FIRM.” Through this campaign, LANEIGE reveals their new invention as the key to maintaining skin’s bounciness and staying confident in one’s true self, without having to worry about wrinkles before making facial expression.
 
LANEIGE’s new Bouncy & Firm Sleeping Mask provides vitality and helps visibly firmness with Peony & Collagen Complex^TM and peptides while also forming a moisturizing glow barrier overnight with Moisturizing & Glow-boosting Capsules bring a radiant softness to fatigue-induced lifeless skin.
 
The sorbet-like textured formula with 45,000 Moisturizing & Glow-boosting Capsules are absorbed into the skin without any stickiness, keeping it refreshed, dewy and bouncy through the night. This product has demonstrated a +51% elastic resilience improvement, a +21% moisture plumping effect, and a 24% wrinkle-softening benefit. (Subjects: 30 women aged 19-49; Period: 2023.09.25-2023.11.30)
 
LANEIGE, by launching Water Sleeping Mask in 2002, gave rise to a new category called “sleeping beauty.” Now, Bouncy & Firm Sleeping Mask, the new addition to the lineup, will join current bestsellers Water Sleeping Mask and Cica Sleeping Mask in strengthening the brand’s leadership in the global overnight mask category. This product is recommended to use at sleeping golden time when your skin loses glow & firmness before sleeping. Videos and various content on this new product are available through LANEIGE’s official social media accounts.