Earlier this month, innisfree Taiwan held a media event to announce the launch of the innisfree Longwear Cushion.

At the event held in a café in downtown Taipei, K-beauty makeup artist Pony was present, along with 60 members of local mainstream media and 40 power bloggers wishing to see the innisfree Cushion.

Befitting its identity as a naturalism brand, innisfree prepared a ‘Planting Display Zone’ that was decorated with green plants, as well as a ‘DIY Zone’ where participants were allowed to make their own Cushion case.

Participants left positive comments indicating that they were keenly interested in the story of how AMOREPACIFIC developed the Cushion, how innisfree Longwear Cushion is able to keep the skin moist all day long and how it is good for oily skin. Further to that, they heralded the strong popularity that innisfree Longwear Cushion has achieved in Taiwan.

innisfree Longwear Cushion has received a great deal of glowing praise in Korea, along with many countries throughout the world. We hope that Taiwan is able to fall in love with the Cushion as much as other countries have been smitten by it.