In search of a good night’s sleep

Lack of sleep badly affects our physical and mental health, skin, and even our looks. A good night's sleep is essential for starting a good day, and protects us from all kinds of stress. But good sleep does not necessarily mean long hours of sleep. For students and workers typically, sleep quality is more important than duration. Amorepacific has aimed to help improve the quality of sleep with VITALBEAUTIE, which follows brands including LANEIGE and HANYUL in serving customers through long years of research on sleep. VITALBEAUTIE has now released Good Sleep GABA 365, which is based on looking into various ingredients, consultation with over 1,097 individuals and testing with 350 participants.

VITALBEAUTIE and Good Sleep GABA 365

Good Sleep GABA 365 is recognized by the Korean Ministry of Food and Drug Safety as a health-functional food that can help improve sleep quality while being safe to take every day. L-glutamic acid fermented GABA powder, the key ingredient in Good Sleep GABA 365, has the same structure as GABA, which is produced in our body and facilitates sleep through its calming effect. When wake-up signals increase in our brain, we wake up, and when calming signals increase, we fall asleep. The volume of sales of GABA 365 actually shows how much people today are interested in sleep and how troubled they are with sleep. Although 80 to 90% of most products on the Kakao Gift platform are purchased as gifts, 75% of Good Sleep GABA 365 sales are for self use. Some even say that they bought it for themselves after they got it as a gift.

Nights in the sleepless city

Where do sleepless people go? To help customers with sleep problem, VITALBEAUTIE has been building multiple channels including collaboration projects with ASMR artists on YouTube and Belly Gom, a pop-up event at Amore Seongsu, testing panels, and it is also planning an event titled Good Night Camp featuring sleep programs for participants. As it was shown during the pop-up event at Amore Seongsu that Korean customers are unfamiliar with this type of product and asked about its safety whereas customers from abroad wanted to know about its health benefits, VITALBEAUTIE now focuses on making sure that customers know that Good Sleep GABA 365, based on customer trials and reviews, is both safe and good for their health. Everyone at VITALBEAUTIE, including developers, are working to listen to customers, understand their sleep problems, and feed their thoughts into product R&D and communication. VITALBEAUTIE dreams of a good night's sleep for everyone and making their bedtime stress-free, as a good day starts with good sleep at night.