ETUDE HOUSE opened its flagship store in the western Chinese city of Chengdu in early November. The new three-story flagship store embraces the brand identity of ETUDE HOUSE and drew much attention from local female customers on its opening day. Famous Chinese actor Mike made a special appearance to celebrate the debut of ETUDE HOUSE in the western part of China. 

Spread over three floors, the Chungxilu flagship store features a DIY Nail Zone and K-Beauty Experience Zone capturing the hearts of women. With the opening of the new flagship store, customers can now experience the makeup play unique to ETUDE HOUSE and get a makeover for themselves. Plus, the store launch will be followed by the release of new brand products as soon as they are released in Korea, as well as the full range of ETUDE HOUSE products. Sitting alongside must-have cushions and lip makeup products are skincare products and beauty tools, as well as hundreds of fun nail polish colors.