Upgraded Space with New Experiences
"Customers now can utilize and enjoy the different spaces more as we have upgraded the experience contents of each floor. The Color Factory experience, especially, gets quickly booked. Even travel agencies now offer this as a course in their travel package. In the beginning, we had more local customers making reservations, while now foreign customers apply for the Color Factory experience through app or website. We are also seeing an increase in not only tourists from Japan, China or Southeast Asia, but also from the Middle East and Europe. We even had mania customers who brought their ETUDE HOUSE membership card from Singapore or Taiwan. As a flagship store that serves customers from various countries, we as Sweeties are dedicated to providing a more diverse range of experience and friendly service every day."
Sweeties Growing Every Day through Personal Development
"We have a lot of customers who say, 'foreign Sweeties all speak good Korean' or 'Korean Sweeties speak good foreign language'. Due to the nature of the store's location, we serve many foreign customers. To communicate well with them, we believe that language skills are essential. There are many Sweeties who speak fluent English, Chinese, Japanese, or Thai, but we spare no effort in studying more to be able to introduce products well and approach customers with great service. We prepare for certificate exams during our commute or study during lunch hours. New Sweeties study ways to serve customers by learning more about new products and by comparing products of other companies using Beauty Campus Agora during their breaks. We study voluntarily, which makes us feel a sense of accomplishment as well as better focus and satisfaction at work."
"With the economy struggling, there are many beauty brand shops that close down even here in Myeong-dong. Even in such circumstances, our flagship store has the highest number of customers. We are dedicated to making the store a store that leads the Myeong-dong area by studying harder, improving expertise and offering better service. We will do our best as members that promote K-beauty, or beyond that, spread beauty, not as people who just sell products."
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