So far, we have explored examples of Amorepacific and other global corporations seeking sustainable development, while pursuing co-existence with society and the environment as a responsible corporate citizen. In preceding episodes, we have seen various efforts to satisfy needs of Millennials, a consumer group which has emerged as the market leader: Ep1. products, Ep2. stores, Ep.3 consumer engagement campaign, Ep.4 conversion to a circular economy for sustainable use of resources for future generations, Ep.5 building a sustainable corporate ecosystem for shared growth with subcontractors and partners, Ep.6 inclusive growth for realizing corporate social responsibility and Ep.7 activities creating socially shared values.
Then, what is emerging as the driving force for sustainability management activities becoming part of a company's core competitiveness and the foundations for its long-term growth? In this final episode of "The Path to an Awakened Company in 2020," we will read about activities of Amorepacific and other global corporations who have repeated innovations and growth by combining their business strategies with sustainability management.

Walmart has grown as the world's largest retailer through its "Everyday Low Price (EDLP)" strategy. In the early 2000s, however, Walmart suffered from harsh criticism and reputational damage due to poor labor conditions, low income policies and the destruction of local business areas precisely because of its aggressive low price strategy and the way it failed to consider the environmental impact of its business.
To resolve this crisis, in 2005, Walmart announced three sustainability goals: to create zero waste, operate with 100 percent renewable energy and sell products that sustain resources and the environment. It announced these three goals in front of its 1.6 million employees and 60,000 suppliers, starting its efforts to integrate sustainability management in its business strategy. A cost reduction was crucial given that its low price strategy was its most important business strategy. Waste reduction was seen as a crucial way of achieving cost reductions, and it was this that became the driving force for Walmart's sustainability strategy. The company's policy for reducing packaging materials for environmental protection increased store efficiency and brought about positive impacts on its business activities, such as a reduction in logistics costs. For example, Walmart put in place a subcontract developed and complied with efficient packaging standards for each product in the selection of subcontractors in order to induce them to reduce packaging materials. This innovation led to a cost reduction among suppliers. Such cost reductions allowed Walmart to be supplied with goods and sell them at ever lower prices, bringing benefits to all of Walmart: both manufacturers and consumers. In addition, Walmart developed and introduced the Sustainability Index to assess the sustainability of products in an effort to supply environmentally friendly products. Through this, it has supplied products that are beneficial to the environment and society as a whole, while improving consumer satisfaction.

One of the companies who proactively prepare solutions to social and economic demands for sustainability management is Nike, whose goal is to secure sustainability leadership in earlier phases and capitalize on new growth opportunities. To this end, Nike has sought out new sustainability business processes and models and invested in innovations. In 2000, the company started company-wide internal training that emphasized product sustainability and it also developed a sustainability index as well. It focused on product design as a solution for sustainability activities to settle in the business area. From 2007, Nike began to establish a system for calculating the Considered Index in order to understand the impact of its products on the environment (content of harmful materials, energy consumption) and it started to bring out products manufactured based on environmentally friendly methods. Since launching the Jordan 23, the first Air Jordan basketball shoe to stand for "Nike's Considered ethos" in 2008, Nike has made sustainability an essential part of its design principles. Under this, Nike has been able to reduce cost by introducing environmentally friendly methods and re-establish innovative portfolio through design innovation.

To establish the foundation for innovation by integrating sustainability management with its core business strategy, Amorepacific is currently preparing to announce its "Sustainability Management New Vision 2020." Under this vision, Amorepacific commits to helping all stakeholders at the point of contact of business to convert to a "sustainable lifestyle," becoming a company seeking inclusive growth with all social and economic subjects as a corporate citizen who contributes to protecting the environment for future generations by realizing circular economy throughout all business processes.
We look forward to your passion and active participation on the journey to become a Great Global Company who changes the world with beauty and an awakened company trying to improve the wellness and health of society and pursuing goals in line with the interests of all our stakeholders (customers, environment and society).