Episode 7. Fulfilling Social Responsibility by Creating Value for Business and Society - AMORE STORIES - ENGLISH
#Sustainability
2016.12.30
0 LIKE
237 VIEW
  • 메일 공유
  • https://stories.amorepacific.com/en/episode-7-fulfilling-so

Episode 7. Fulfilling Social Responsibility by Creating Value for Business and Society

Sustainability
Management

The story of global trends in sustainability management and the performance of Amorepacific in this area

The Path to a Greater Future in 2020

Episode 7. Fulfilling Social Responsibility by Creating Value for Business and Society



Do you know Fortune, America's famous business magazine? The first thing the name Fortune reminds us of is "Fortune 500," the list of global top companies announced annually by the magazine.

In addition to publishing revenue-based company rankings, Fortune also publishes its "Change the World" list. The magazine selects and announces good companies that strive to address the main social issues facing the world.
To make the list, companies must take on socially responsible activities such as reducing environmental destruction, strengthening local communities, supporting neglected classes and improving quality of life as their business model and improve profits through good deeds. The magazine has paid close attention to the trend for corporate social contribution activities to gradually evolve into creating financial outcomes and social value at the same time based on innovative ideas. In this episode, we will see what activities global companies and Amorepacific do to tackle social issues and create value for key stakeholders essential for business success.

Strengthening the Link Between Key Business Areas and Social Contribution Activities

Nestlé, ranked 5th in the Fortune 2016 Change the World list, has made considerable achievements in social responsibility activities as part of its goal of becoming a "nutrition, health and wellness" company. The company is actively linking its core business areas with social issues. It analyzes key issues at the global and regional level related to nutrition and water and rural development, as well as conducting improvement activities and creating value for both society and Nestlé.
Nestlé has reduced the content of fat, sugar and sodium in products and reinforced essential minerals and nutrients that are insufficient, especially in low- and mid-income countries. The company has released products customized based on research on taste and the required essential nutrients for each country by, for example, increasing the iron content of dry soups in Africa to prevent anemia. It developed seeds containing biologically reinforced nutrients and has conducted joint research with external partners to secure more extensive competency in the food supply chain.
The Coca-Cola Company has set out key sustainability areas associated with its business. The company says establishing partnerships with various stakeholders in local communities is a key part of its growth engine. It designs social contribution programs, with a priority on "water", "women" and "well-being" associated with its business.
The area closest to the Coca-Cola Company's business is "water". In 2006, the Coca-Cola Company's manufacturing plants in India made and sold water from river water and underground water. However, its reputation was damaged when the wells and river dried up, and eventually it had to close the plants. After that, the Coca-Cola Company introduced the "Source Water Protection Plans" program to use water without destroying any sources of water and take care of the water footprint (the amount of water consumed directly and indirectly in production of goods and services). The company used 1.43L of water to produce 1L of beverage in 2012 and has continued research and innovation to reach 1.2L by 2020.
The company runs a social contribution program combining community-oriented business and women. This "5by20" project aims to improve the economic power of 5 million female retail shop owners. This project provides women doing business based on the value chain of Coca-Cola with financial and mentoring services, while supporting them to overcome the challenges of stabilizing and growing their business.

The Moves of Amorepacific to Make the Lives of Women Beautiful

Under the pledge that, "As a responsible corporate citizen, we strive to realize the healthy beauty of women and their family (humankind)," Amorepacific has contributed to the society for women, natural ecology and culture.
The "Heemang Store" project is one of Amorepacific's major activities, run in partnership with the Beautiful Foundation to support a new life for women and their family to help them realize their dreams. With its 300th store set to open this year, the Heemang Store is a micro credit project that provides financial support to help female heads of low-income single-parent families open their store, while actively helping them to realize financial independence through consulting and follow-up services. The repayment from them will be used as a "Hope Seed Fund" to give opportunities to other female family heads.

A Path to an Awakened Company: Strengthening Positive Social Impact

With the recent trend for low growth affecting the global economy, corporations are required to create new insights and growth. They need to provide positive impact on various stakeholders in terms of society and environment, and conduct active social responsibility activities as a way to create new business opportunities. Amorepacific believes that if we make the lives of women beautiful, the world will also become beautiful. To this end, we plan to support the health and well-being of women to make the lives of 200,000 women beautiful by 2020, supporting economic capabilities and independence for women. We look forward to your active participation and interest in Amorepacific's commitment to making "A More Beautiful World" all around the world.


  • Like

    0
  • Recommend

    0
  • Thumbs up

    0
  • Supporting

    0
  • Want follow-up article

    0
TOP

Follow us:

FB TW IG