Covering an area of 70,000 square meters, Haitang Bay CDF Mall is approximately 7 times larger than Korea's largest downtown duty-free shop, Lotte Duty Free Shop's Jamsil Branch, where our Sulwhasoo, LANEIGE and IOPE counter/stores are located. Famous for being the largest downtown duty-free shopping center in the world and featuring the most convenient shopping destinations for Chinese customers, it is a vital duty-free market for global brands. "Customers who have experienced brands at this Haitang Bay CDF Mall are highly likely to visit those brands again when traveling abroad," said Chris Yu from AMOREPACIFIC TR Division's Global TR Sales Team in charge of sales initiatives here. He emphasized that the first brand experience at Haitang Bay CDF Mall is critical. Due to the nature of being a downtown duty-free shopping center, it requires strict and thorough management to ensure that many brands are able to effectively introduce their new SI (Store Identity) here at Haitang Bay CDF Mall and put forth great efforts to fully manage their stores from the concept to BA services.

Open to citizens, Haitang Bay CDF Mall limits the number of cosmetics allowed per person to eight, worth less than CNY 8,000 (approximately KRW 1.43 million) and this is the reason why most customers prefer a set of items, counted as one. "With various fresh TR sets, it will be easier to improve the brand and shopping experience of customers in the duty-free channel than any others," explained Chris with the anticipation of an increased variety of exclusive TR sets.