#Exciting Changes Sales Stories
2019.09.10
Daily Beauty at Emart Jukjeon Branch
A deep look into the secret of a successful team with good performance always shows that there is strong teamwork. Floras of Daily Beauty at Emart Jukjeon Branch steadily deliver top performance in Korea as they work together with their outstanding concentration and persistent executive skills. They say they are not worried about achieving goals when they are together. The three Floras who always say "Let's try", instead of "impossible" for new challenges prove the infinite power of positivity.
Hidden Efforts for "Dignity of No.1"
Daily Beauty at Emart Jukjeon Branch is packed with customers even during weekdays as a store that boasts a top-tier revenue in Korea. The three Floras who rank No.1 in revenue not only at Emart Jukjeon Branch but also across Emart Daily Beauty stores around the country are busy attending to customers. Competition is fierce as there are large supermarkets and department stores nearby, but it does not seem matter to the three Floras.
"This area is a new city away from metropolitan area, so there are many senior customers. Those customers purchase products at offline shops more frequently than younger generations and it takes longer to attend to them because we need to explain about products in detail. Some may say that three staff members are enough for a household item store, but we are sometimes shorthanded as we do our best to serve every single customer. Thanks to the colleagues who work hard in their positions, I also do my best even when no one is around."
Lee Gilho is in charge of display, inventory management and event support while Park Minkyung is responsible for studying product information, user reviews and cases in detail for professional counselling. Ji Kyungok wins customers' hearts with her smooth and fun explanation thanks to her amazing talking skills. The three Floras exercise their strengths in their own positions. When Lee Eunyoung, who plans innovative events in coordination with Emart representatives and helps the three Floras secure additional sales stands is added to the group, they become a true Avenges team not afraid of anything.
"As household items, particularly Amorepacific's products are popular, the sales stands often become empty. The center stand needs to be refilled and organized every 3~4 hours. Also, some customers leave complaints if we do not respond immediately when they need help, which means we need to stay alert around sales stands. It is important to be focused and agile to identify customers' needs fast."
Even in such an intense environment, the Floras never stop smiling. Wherever they go, they fill the place with laughter. They exude positive energy even when things get tough because they truly enjoy their work. One of them analyzes customer's purchase patterns and thoroughly checks inventory status while another Flora studies sales methods while making notes until training material from the HQ is completely ragged. The other Flora is called 'Magician of Words' as she attracts customers who were initially uninterested in purchasing products. Thanks to the three Floras who fully exercise their own capabilities in their positions, the household item corner at Emart Jukjeon Branch is always full of energy.
Avengers Teamwork Marching Toward a Goal in Unison
The three Floras usually cooperate well with good teamwork, but they concentrate even better when there is a clear goal. As they always deliver 120% of the given mission, higher targets are assigned to the team. Although it may feel burdensome for them to overcome limits every time, nothing is impossible for the team.
"The store delivers a top-tier revenue in Korea but it also has a top-tier target. Sometimes, I am worried if the Floras will feel pressured whenever they are told mission for sales volume or revenue. But, they always work hard to come up with sales strategies, saying that they have to keep the pride of Amorepacific's household store at Emart Jukjeon Branch. A recent mission given to them was a sales volume of HAPPY BATH Siam Aroma and Eau Thermale lines. As soon as they were informed of the target figures, they set a daily sales volume per person and did not even leave the stands until they fulfilled the target. They are truly No.1 not only in performance but also in ambition, passion and persistence."
The Floras at Emart Jukjeon Branch always manage to turn the concerns of sales representatives into admiration. As much as they have different characteristics and strengths, the three Floras have their own unique ways of managing regular customers. They share and memorize the names, appearances, purchase details of regular customers so that they can always attend to the customers with ease.
"We call this process as 'familiarization'. Each Flora is in charge of different loyal customers, but when a customer comes while one of us is on leave, the rest of us welcome the customers as if he or she is someone we have been introduced to by the Flora on leave. For example, we would say 'OO told me about you. She said you were a loyal customer of our products and asked me to pay special attention. How was the treatment product you purchased last time?', and the customer can approach us without any burden and look around even when the Flora in charge is absent."
While working busy in their own positions, the three Floras make efforts to ensure there is no gap in communication. It is difficult for all of them to get together as they cannot leave the store unattended, but the team has 'Pair Get-Together' where two Floras take turn to have a meal or tea for in-depth conversation.
The Floras seek for improvement voluntarily. What moves them is their love for the company. They even use the products of other companies so that they can serve customers with sincerity, but always conclude "Amorepacific is No.1 no matter what" in union. The Floras at Emart Jukjeon Branch are strengthening their competitiveness with unmatched capabilities and teamwork. The team is marching forward even today while making unrivalled records.
The Floras seek for improvement voluntarily. What moves them is their love for the company. They even use the products of other companies so that they can serve customers with sincerity, but always conclude "Amorepacific is No.1 no matter what" in union. The Floras at Emart Jukjeon Branch are strengthening their competitiveness with unmatched capabilities and teamwork. The team is marching forward even today while making unrivalled records.
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