While not being a desirable situation for the company, Luo's protest did enlighten the Chinese people as to how they could use the Internet to get their voices heard by companies in China where it is well-known that the legal regulations for the protection of consumer rights are quite woeful. Even global companies are as yet to take any active measures to customer complaints regarding their products. Some companies have even gone as far as saying that it is in fact the customers who are in the wrong. Customers now though have begun raising their voice against the negligence of these companies, and the medium of preference to do so is the Internet. The question that comes up now though is how exactly these companies should respond to such changes in customer behavior.

 Another example of how the Internet has been used to the detriment of large global companies in China can be seen in the case of McDonald's. In July 2014, Chinese meat supplier Shanghai Husi Food was caught supplying out-of-date meat to American fast food chains, including McDonald's and KFC. Shanghai Municipal Food and Drug Administration recalled and suspended production at Shanghai Husi Food as their investigation began. However, what brought more attention to the problem was how KFC and McDonald's responded to the situation, and how different their approaches were. KFC responded simply and swiftly by terminating their supply contract and signed up with a new supplier, no harm done. McDonald's though, despite initially seeming as though they too would follow KFC and stop doing business with the troubled meat supplier, merely switched to Henan Husi, another Husi Food supplier in China's central Henan province. The natural outcome of this was that thousands of Chinese netizens became outraged and likewise expressed this sentiment online by declaring a boycott against the fast food company. As criticism continued to mount, McDonald's announced that they would no longer source any products from Husi Food, but the damage was already done. Negative online press continued and within two months, the company was left with only drinks in their restaurants as they were unable to find a new meat supplier.

 While both companies reacted promptly to the situation, the way in which they did so had remarkably different outcomes. It was felt that KFC demonstrated respect for their customers while McDonald's did not and in fact, made an already bad situation worse. Perhaps the irony of the situation is that customers initially felt that the two fast food chains were the victims and that Husi Food was more culpable of blame. The perceived deception by McDonald's though soon led to online calls for consumer boycott.

 These types of situations are not only limited to companies though. Only just a few months ago in response to child abuse in a nursery becoming known, Chinese netizens once again raised their voices online and called for the strengthening of management and supervision by the government. Not even the Red Cross Society of China was immune to the strength of the online community as it lost public trust after revelations of the society's misuse of donations. Famous Chinese actor Wen Zhang was caught cheating on his wife and subsequently, his career was thrown into crisis. More and more, the wrongdoing of public figures, companies and the government spreads rapidly online thanks to the publicly open opinions of online netizens. As such, it is felt that there is a need for a prompt and wise response as follows:

 With the advent of the Internet, customers now have the freedom to voice their opinions online. However, as with many things in life, having such freedom to speak means that there will always be online "trolls" with the power to cause serious damage to businesses and celebrities. The Internet can be a great weapon for many but like any sword, it does cut both ways. While it does allow for more open communication between companies and consumers, celebrities and their fans, unfair use of the Internet, such as exaggerating issues out of proportion or posting malicious comments, continues to be a problem. Even though it will not be a simple task, it is necessary to root out cybercrime to reduce the amount of people being blindly misled by false information and yet still allow the public to effectively have their say.