AMOREPACIFIC's 70 years of beauty history
The roots of AMOREPACIFIC beauty
The history of coexistence and harmony
From a patchwork to a dressing table
Little things come together to create beauty in harmony
Jogakbo (Korean patchwork)
Bathing and danjang rituals going in the four seasons
Cultivate a beautiful body and mind while living a life in harmony with nature
Dano by Shin Yun-bok
Painting depicting Yudujeol
From dancheong on palaces to the color makeup of women
Harmony of universe and nature in five colors
Bibimbap
Saekdong jeogori (traditional Korean jacket with sleeves of multi-colored stripes)
Dancheong (traditional decorative coloring) on palace
Harmony between tradition, modernity and different cultures
Creating beauty through harmony
Ganggangsullae (traditional Korean circle dance)
Samul nori (traditional Korean percussion quartet)
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