#Cushion
2015.03.12
Ch2. Cushion in Numbers
SPECIAL
COLUMN
COLUMN
Talking about AMOREPACIFIC's special Cushion technology and the innovation behind it
How Much Do You Know about the Cushion?
Chapter 2. Cushion in Numbers
With the launch of the supremely innovative Cushion, AMOREPACIFIC has changed the way Korean women do makeup. The Cushion has become the leading product of K-beauty and its excellent quality has turned it into the best-selling product category in the Korean makeup market, setting numerous records in the process.
Now, let's learn more about the strong presence of the Cushion in numbers!
No. of Cushions sold worldwide until February 2015
No. of tests that the AMOREPACIFIC R&D Center carried out with about 200 types of sponge
Annual sales of the IOPE AIR CUSHION in 2014
It has grown phenomenally when you consider that it recorded sales of 3.8 billion KRW in its first year, right?
No. of patents applied for in Korea, China, Japan, the U.S. and Europe.
To date, 13 patents have been registered.
TNS, a leading market research group, recently conducted a survey on Korean women about their knowledge and usage of the Cushion in order to see how it has changed the way of women's makeup. (Respondents: 800 Korean women aged between 20 and 59)
Let's take a look at the popularity of AMOREPACIFIC Group Cushion and the changes it has brought to the way Korean women do makeup, as shown in the survey.
79% of respondents (in their 20s and 30s) said that they have used the Cushion.
94% of respondents said that they have purchased the Cushion of AMOREPACIFIC Group brands.
IOPE ranked 1st (47% of respondents) in the question of brand that pops up to the mind first when it comes to the Cushion.
61% of respondents (in their 20s and 30s) said that they use the Cushion more often than BB cream (60%).
55% of respondents said they carry fewer cosmetics in their pouch now that they use the Cushion.
There was strong customer loyalty to the extent that 81% of current users have repeated purchasing the Cushion.
According to the respondents, the time taken for makeup was reduced from 13 minutes to 7 minutes.
Women recognized that the Cushion is a wish-item: one that's good to give or receive as a gift.
Can you feel the craze for AMOREPACIFIC Group's Cushion now that you know what these numbers represent?
We hope that the innovative Cushion packed with our passion and challenging spirit shines brighter in the global market in Asia and beyond!
We hope that the innovative Cushion packed with our passion and challenging spirit shines brighter in the global market in Asia and beyond!
News Square would like to know what AMOREPACIFIC Group global members think about the Cushion. Please, answer the following questions about the Cushion and compare your answers with those of others.
(* Of course, the questions are intended for female members)
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