#APG BRAND
2015.03.11
Ch1. Professional Beauty Creator, AMOS PROFESSIONAL
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BRAND
Introducing various brands of AMOREPACIFIC Group to help members better understand the group as a whole and foster a sense of belonging
A look at the different brands of AMOREPACIFIC Group
Chapter 1. Professional Beauty Creator, AMOS PROFESSIONAL
AMOREPACIFIC Group, unbeknown to some, has in fact many other brands in addition to its 5 global champion brands. To help you get up to speed with the rich brand ecosystem at AMOREPACIFIC Group, this year News Square is taking a look at all the different AMOREPACIFIC brands that are working to spread beauty in many different fields, including hair care, inner beauty, beauty food and beauty devices.
The first brand we're taking a look at is 'AMOS PROFESSIONAL'.
The first brand we're taking a look at is 'AMOS PROFESSIONAL'.
Professional Touch for Professional, AMOS PROFESSIONAL
✳ Each letter in the brand logo represents the different shapes of hair styling tools and the styling done by hair designers
(a - scissor grip, m- comb,
o - product bottle, s - s shaped curls)
✳ The logo has a clear message that AMOS PROFESSIONAL is a brand which provides professional haircare and styling help
AMOS PROFESSIONAL is the brand at AMOREPACIFIC Group which specializes in hair care. It offers trendy hair care solutions designed for professionals under the concept of 'Professional Touch for Professional'.
Since 1976, AMOS PROFESSIONAL has built customer confidence through its steadfast integrity and stalwart working principles as a professional hair care solution provider. The brand has captured the heart of professionals in the Korean hair care market and its products are also available in China through agents.
Since 1976, AMOS PROFESSIONAL has built customer confidence through its steadfast integrity and stalwart working principles as a professional hair care solution provider. The brand has captured the heart of professionals in the Korean hair care market and its products are also available in China through agents.
Leading the hair care market with the best-quality products
One of the key drivers of AMOS PROFESSIONAL's competitiveness is its ability to be a trend-setter in the hair care market. Setting the trend is a highly analytical task involving rigorous interrogation of quantitative data as well as qualitative insight into the emotional aspect. For this reason, AMOS PROFESSIONAL established a RIA (RESEARCH, INSIGHT and APPLICATION) process that objectifies and systematizes this emotional work in a scientific way. RIA enables AMOS PROFESSIONAL to set the trend in the hair care market and thus remain as a market leader.
Numbering products – Professional Code
As shown below, AMOS PROFESSIONAL products have numbers ranging from 01 to 06. These numbers are the brand's Professional Code. AMOS PROFESSIONAL assigned a specific code to each product line to help hair designers tell which is which at the salon and make their work easier. Now, let's learn about the main products of AMOS PROFESSIONAL.
Main product lines of AMOS PROFESSIONAL
| 라인명 | 대표제품 |
| 01. Basic Touch | Colorgenic True Sync (hair dye) Colorgenic Mild (mild premium oriental care color) |
| 02. Scalp Touch | Feel the Green Tea Shampoo |
| 03. Hair Touch | Repair Force Therapy Essential Oil |
| 04. Style Touch | Curling Essence |
| 05. K-touch | K-Touch Natural Perfection Oil: hair oil |
| 06. Men-touch | M Curling Works: curling wax |
Sharing love and hope with donations
AMOS PROFESSIONAL President Hwang Dong-hee (right) signed a donation agreement with The Beautiful Foundation
Our hair care brand AMOS PROFESSIONAL is following the vocation of Professional Beauty Creator in its specialized – hair care market. We ask for your encouragement and support for AMOS PROFSSIONAL as it works on ways to complete the beauty of customers together with hair professionals.
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