AP MUST-DO INITIATIVE is
the most fundamental execution principle of
brand value management.
01 The Customers Decide Customers hold the key to valuable insights. As they are the ultimate evaluators of our efforts, decision-making criteria should be specifically crafted wit
Cost of Living: Long-Term Beauty Strategies
Despite beauty being traditionally one of the more recession-resilient industries, the cost of living crisis is already causing consumers to re-evaluate their beauty and personal c
Future of Nails & Hand Care 2025
The global nail care market is expected to reach $11.6 billion by 2027, with the US the biggest market followed by the APAC region, particularly China, showing the fastes
2022 Lip Category Trend
Discover how the lip category is making its comeback for the post-pandemic era with the convergence of nourishing lip care and expressive lip cosmetics. Though known historically f
South & Southeast Asian Beauty Priorities by Country
With a growing middle class and an increase in disposable income, consumers in South and Southeast Asia have an appetite for prestige products, homegrown brands and personalised pr
DTC Social Selling Strategy 2022
Both established and emerging direct-to-consumer brands are strengthening their digital dialogue with consumers in an effort to further drive social media sales. Over the las
Beauté Research Retail Sales Report ’22 2Q Performance (KR, CN, SG, TW, TH, HK, ID, MY, VN)
Beauté Research Retail Sales Report ’22 2Q Performance (KR, CN, SG, TW, TH, HK, ID, MY, VN) Click to go to Marketing Intelligence Square.
2023 K-Grooming Brands
Home to the largest men’s grooming market, South Korea is adding new dimension to this emerging category and taking it beyond the basics. Discover four K-beauty brands making
Marketing to Millennials
Millennials are at a lifestage where they are in distinct subsegments – some becoming newly independent while others are comfortably settling into parenthood. Because millennials
Future of K-Beauty 2024
South Korea’s beauty industry built its reputation on being ahead of the curve, developing beauty innovations that revolutionised skincare and cosmetics across the globe. Sea
NPD ’22 2Q US Beauty Market Raw Data
US NPD Data Introduction • Delivery data: Quarterly performance data in the Prestige market (based on retail POS data)• Category coverage: skincare (face, body, sun, set kit),
Colour Intelligence: Wellness Colours
Colour can be used to enhance our wellness experience, connecting physically and mentally with our body and mind. In this article we explore the key colours for the wellness indust
The Future of Body, Hand and Footcare: 2022
The focus on self-care during the past few anxiety-ridden COVID-19 years has driven sensorial and destressing bodycare innovation and benefited sales. As the climate emergen
Beauty NFTs, challenges and opportunities
The metaverse is a buzzword across most industries, and it’s driving discussion of long-term implications for society, the environment and business. NFTs, blockchain and cryp
Marketing to Gen Z
Whether they are teenagers or young adults, Gen Z are in a transitory phase in their lives, as even the adult members of this generation are not yet fully financially independent o
30-Year Journey that Unfolded in Mainland China
Amorepacific China celebrates its 30th anniversary this year. The bold journey Amorepacific set upon entering China in 1992 was a revolutionary decision at the time. Amid a situati
Universal Design Principles for Beauty
As we enter the Age of Inclusivity, the beauty industry has begun to encompass a broader spectrum of human diversity. A universal design approach with all products c
Beauty Personas 2024
Meet the six consumer personas set to rise to prominence by 2024. Each a set of values rather than specific demographic groups, they are motivated by new energy and purpose fo
Ingredients Forecast 2024
Ingredients will be aconsumer priority by 2024, with demands for transparency, safe and effectiveformulas and science-backed results embedded into the purchasing journey. Discover
US E-Commerce Data Service OPEN
US e-commerce market data service is nowavailable. Brand/product price and review data fromnine major e-commerce sites in the United States will be updated weekly. * Amazon-US, Cre
Beauté Research Retail Sales Report ’21 Performance(KR, CN, SG, TW, TH, ID, MY)
Beauté Research Retail Sales Report ’21 Performance(KR, CN, SG, TW, TH, ID, MY) – ’21 1Q(KR, CN, SG, TW, TH, ID, MY) – ’21 2Q(KR, CN,
Beauté Research retail sales report ’20 performance (KR, CN, SG, TW, TH, ID, MY)
Beauté Research retail sales report ’20 performance (KR, CN, SG, TW, TH, ID, MY) – ’20 1Q(KR, CN, SG, TW, TH, ID, MY) – ’20 2Q(KR, CN, SG,
Beauté Research Retail Sales Report ’22 1Q Performance (KR, CN, SG, TW, TH, HK, VN)
Beauté Research Retail Sales Report ’22 1Q Performance (KR, CN, SG, TW, TH, HK, VN) Click to go to Marketing Intelligence Square.
NPD ’22 1Q US Beauty Market Raw Data
US NPD Data Introduction • Delivery data: Quarterly performance data in the Prestige market (based on retail POS data)• Category coverage: skincare (face, body, sun, set kit),
Virtual Influencers 2022
As the line between physical and digital continues to merge, brands are tapping a range of synthetic talent for campaigns. This is helping them cut through the clutter, tell new br
Ocean-Safe Formulations
The impact of beauty products on our oceans is coming to light. Discover how to redesign key formulas and become authentically ‘ocean-safe’. The health and biodiversity
Brand Strategies: Wellness
The pandemic exacerbated loneliness and anxiety, advancing mental and physical health as top consumer priorities. Brands now have a part to play to help people acces
’22 1st Half Global Insights Day
This is ‘Trends and Market Changes to Pay Attention to in the Endemic Era’ session. It contains a content that clearly conveys the changes in the post-COVID-19 er
Storage Open
M∞han(infinite)Based on the meaning of ‘moohan’ in Hangul, which means there is no limit or limitation in number, quantity, space, and time, combine the symbol of ‘Infinite
Amorepacific wins the Red Dot Design Award 2021
Amorepacific won the Red Dot Design Award 2021 for three of its products: Sulwhasoo First Care Activating Serum EX Limited Edition, LANEIGE NEO Cushion and Hanyul Yuja Sleeping Mas
Edition No. 12. Beauty is a Gift that Changes the World.
Amorepacific is a company that grew by serving women. Women were always at the core of customers who use cosmetics and those who sell the products. That is why Amorepacific has alw
Edition No. 11. Unveiling Innovative Technology Individualized to Customers
In 1984, at ‘AMORE 1st Street’ in Myeong-dong, Amorepacific measured the skin conditions of each individual customer using scientific beauty devices and tools and provi
Amorepacific Group Declares 2021 Group Management Policy, ‘Winning Together’
The Year of the Ox 2021 has begun. In the morning of Monday, January 4, Amorepacific Group held an ‘untact’ New Year’s kick-off meeting via live broadcast online. During the
Edition No. 10. Dreaming of a Great Dream Toward the Global Market
In July 1960, Amorepacific founder Jangwon Suh Sung-whan left to visit Europe for 40 days at the invite from Coty in France. It was only a decade since Korea experienced the Korean
Edition No. 9. Taking Care of Customers’ Hair
From the past, straight parted and neatly tied chignon with binyeo (Korean traditional hairpin) was considered the classical hairstyle for women. Women then added oil to give glow
‘Needed’ Talent to ‘Warm-hearted’ Fellow Colleagues
Q. Share with us your first impression of the company on your first day. A. I was surprised at the amazing company building and I was surprised again at the delicious company cafet
No. 5 Shall We Take a Glimpse into the Customer Experience of the Future?
Hello, fellow members. It seems it was just yesterday I wrote my first column this summer, but winter is here, and I greet you with my last column. I don’t feel too sad celeb
Beauty Heaven and Mecca for Cosmetics Lovers Offering from Experience to Purchasing!
There are more and more offline stores filled with expanded spaces for experience and fun and enjoyable content. Amore Seongsu, which opened last year, has become a hot place as a
No.4 2021 Color Trend
Hello, fellow members~ This is makeup artist Vincent, who knows a little bit about beauty. It is now the time of the year when we wrap up the year and prepare for the next. How abo
Edition No. 8 Beautifying Inside through Inner Beauty
In the 1960s, fair skin tone like Hollywood actresses was popular among women and some abused the use of crude rubber bleaching agents to whiten their skin or penicillin to get rid
Offline Store that Captured the Hearts of the MZ Generation
During when less consumers visit offline stores amid the COVID-19 pandemic, there is a place that attracts makeup maniacs by increasing experience services – none other than the
No. 3 What Kind of Brand Can We Become?
Hello, fellow Amorepacific members. The persistent monsoon and typhoon have passed, followed by a crisp cool breeze. Although we’re not completely out of the woods, I hope we
No. 3 2020 F/W Makeup Trends
Hello, fellow members~ This is makeup artist Vincent, who knows a little bit about beauty. In this column, let’s take a look at the forecast for the makeup trend in the secon
Edition No. 7 The Essence of Asian Beauty, the Journey of Ginseng Research
Amorepacific’s ginseng research was not about simply applying ginseng extract in its products, but a journey of continuously studying and contemplating on what components of
Let’s Not Forget the Excitement of the First Day
Q. Share with us your first impression of the company on your first day. A. I was deeply moved by the company building, which looked like an art gallery, and the attention to detai
Use Retinol targeting your wrinkles to achieve amazing results proven by reviews!
From 1994 when our research into retinol stabilization began to the current 10th generation IOPE Retinol – let’s hear from IOPE Marketing 1 Team about the development proce
LANEIGE Neo Cushion, a Full Change in Cushion beyond the Previous Cushion
Is it a makeup? or an IT device? Sensuous design that looks like AirPods that comes in pastel mint and pink case, making it a desirable collectible item. Let’s hear about the
No. 2 The Vast and Deep World of Customer Experience
Hello, fellow Amorepacific members. The heavy rainfall continues throughout the entire time I’m working on my column. I wish you good health and I hope you stay safe during t
To be Someone Talented at My Team
Q. Share with us your first impression of the company on your first day. A. The somewhat unfamiliar work and the long commute to and from the office was good thanks to my great fel
Edition No. 6 Discovery of New Green Tea through Our Beautiful Dedication
OSULLOC celebrated its 40th anniversary last year. It was Amorepacific’s dedication and devotion that enabled a green tea brand to sustain for a long time in Korea, a country
No. 2 Korea is Warm and America is Cool!
Hello, fellow members~ I am makeup artist Vincent, who knows a little bit about beauty. A few years ago, I had the opportunity to study at a makeup school in New York through the &
No. 5 With COVID-19, the Emergence of a New Distribution Channel LIVE COMMERCE
Hello, fellow members. I wanted to say that summer this year is not too hot, but it seems that we will be experiencing humid heat around the time this column is released. I hope yo
The Exciting Challenges of Daily Beauty Unit!
New Brands Skin U, LABO-H, and Ryo Cheonsamhwa are growing fast through the new changes led by Daily Beauty Unit. We’ve arranged an opportunity to hear from BMs and MCs of ea
Edition No. 5. Driving Distribution Innovation
The shop name ‘Changseong Shop’ that Yun Dok-jeong, mother of Amorepacific founder Suh Sung-whan, gave to her store in 1932 held her small and humble hope for it to thr
Digital Experts, Assemble!
Q. What motivated you to join Amorepacific Group? A. I wanted to work in a large industry, and I heard from an acquaintance that Amorepacific was recruiting a machine learning engi
No. 1 Took ‘Customer Experience’ for Granted, Overlooking its Importance
Hello, fellow members. The first half of 2020 has already past as we enter the second half of this year. Much like how we had to make an effort to adjust to the changes in our dail
No. 4 Beauty Records of the Three Kingdoms – Korea, China, and Japan
Hello, fellow members of Amorepacific. The second half of this year has begun. Due to COVID-19, the first half of 2020 will be remembered as a year comparable to the Spanish flu of
No. 3 Offline Stores’ Challenge
Hello. Today, I’d like to talk about the offline channels of K-beauty. We now live in a time where the term ‘untact’ is spreading in news and our everyday lives d
There is a place you must go if you are interested in skincare
We all look different. Skin types are different, too. We each have our own different skin problems, and yet there aren’t a lot of us who accurately know about their skin cond
No. 2 Digital X and the Beauty Industry
Hello, everyone. Spring is here as we hover between ‘social distancing’ and ‘cherry blossoms in full bloom’. Let us all practice social distancing even if i
Great Job, Let’s Eat Some Meat!
Q. What motivated you to join Amorepacific Group? A. I use makeup every day and I have a lot of friends who are cosmetics lovers, so it was only natural that I felt close to Amorep
Edition No. 4. Spreading the Culture of Beauty
In 2018, Hyangjang recorded an achievement of celebrating 60 years since first publication and issuance of edition no. 600. Today in 2020, Hyangjang continues to meet customers eve
No. 1 Looking at the History of Lip Makeup
The 1950s & 60s Nice to Meet You. I am Lipstick. 1960s Grace Kelly makeup Hello, everyone. I am lipstick. These days, me, my family, and my friends are loved so much, IR
How We Welcome the Digital Era
A Change in the Way We Work With the advent of the so-called ‘untact’ era, Amorepacific is more focused on taking digitalization to the next level. We are making change
Here is the Perfect Company for You!
First Time at AP is a corner that introduces our newest members who recently joined Amorepacific Group. Please send our newcomers many interest and words of encouragement, welcomin
Edition No. 3. Absolute Quality, All Best Cosmetics (ABC)
Absolute Quality is one of Amorepacific’s spirits we continue to this day since the company’s establishment. That is because quality is the foundation of making our cus
There is a Patented Probiotics at Our Company?!
Research that Began from a Simple Curiosity About 10 years ago, researchers working on green tea development who made fermented tea using organic green tea leaves thought, ‘
Edition No. 2 Asian Beauty Blossoming through World’s First and Best Technology
Amorepacific’s first research lab opened in one corner of its factory in 1954 by putting up partitions. Although it was only a two-pyeong (slightly less than 7m 2 ) space,
Who are the newcomers who joined amid the COVID-19 outbreak?!
First Time at AP is a corner that introduces our newest members who recently joined Amorepacific Group. Please send our newcomers many interest and words of encouragement, welcom
Amorepacific Group Q1 2020 Earnings
Amorepacific Group recorded KRW 1.2793 trillion (-22%) in sales and KRW 67.9 billion (-67%) in operating profit in Q1 2020. In the face of COVID-19, Amorepacific Group discovered
No. 1 Retracing the Footsteps of K-beauty
Hello, readers. The year 2020, which began with such hope, is filled with chaos following the outbreak of the coronavirus disease (COVID-19). I hope all my fellow colleagues are
Edition No.1 Customers First
We, at Amorepacific, have always contemplated on what customers want. We identified the service customers wanted and the perfect method to deliver such service to make our cus
Edition No. 6. Clothes of Many Stories
Source : http://www.checkoutafrica.com/the-african-fashion-brands-you-need-to-know/ Prologue Jambo! The cold winter is here. As we start taking our down jackets a
Edition 5. JAUM Balancing Complex™: Secret of the Five Precious Ingredients that Achieve Skin Balance
My readers, what product or ingredient comes to mind when you think of Sulwhasoo? If you use or know Sulwhasoo, you might have heard of the brand’s iconic First Care Ac
Edition 4. How Much Do You Know about Sulwhasoo Ingredients Other Than Ginseng? The Plum Blossom Serie
There’s a saying, “If you love it, you know it and will come to see it. What you see then will not be the same as before.” In our previous editions, this column
Standing at the Center of Global Digital Sphere through Agile Change and Close Collaboration_A² Hangzhou Camp
Penetrating the touchpoints among company, consumer, society and culture in the digital ecosystem, quickly communicating and flexibly responding at those touchpoints. Creating some
Amorepacific x Lazada Group Launched their First New Retail Concept Store in Singapore
On December 6(Friday), Amorepacific and Lazada Group launched their first-ever new retail concept store at Funan in Singapore. The new AMORE Store x Lazada blends online-to-offline
Amorepacific Counseling Sales, Daejeon Southern Sales Agency
December is the busiest month of the year. That’s because it is a time to close out the year as well as to set up goals for the next year. Amorepacific Counseling Sales
Edition No. 6 Stores that Only Sell Real Substance (Examples in Korea)
Images left : Twitter @avo1101, right : https://blog.naver.com/won_aa/221690372559, middle: self-taken Following my 5th edition, I’d like to introduce to you stor
Edition 3. Amorepacific’s Unique Ginseng Management Process
Unreliable Products In 2015, an incident involving fake Cynanchum wilfordii Hemsley caused a huge social controversy in Korea. Consumers, who trusted the distribution and sal
ETUDE HOUSE Myeong-dong Flagship Store
ETUDE HOUSE Myeong-dong flagship store is considered the No. 1 attraction even in Myeong-dong – a primary tourist spot. There are various things to enjoy such as experienci
Meet the 5 ASEAN CPR Members!
We are One AP Members in charge of Corporate PR (CPR) from Amorepacific’s ASEAN offices attended the ‘ASEAN Media Event’ which was held in Jakarta, Indones
Edition No. 5 Their Special Beauty
Source : https://en.theoutlook.com.ua/article/6695/colorful-continent-beautiful-tribes-of-africa.html Prologue Jambo! The air has become quite cold these days which is
innisfree Gangnam Flagship Store
The beauty industry is now a lot more than just about looks. It has become a new experience, play and culture. innisfree Gangnam Flagship Store’s GreenUs come up with n
Edition 2. The Life of Ginseng and Production Technology
The Interesting and Surprising Story Shared by Experts at Sulwhasoo Heritage & Science Center. The second edition introduces to you the life of ginseng and its cultivati
Edition No.5 Stores that Only Sell Real Substance (overseas edition)
Source : Personally-taken photo This exciting edition is a subject I wanted to share with you the most. This column introduces to you ‘stores that only sell somet
LANEIGE and innisfree participated in SEPHORiA House of Beauty Event in LA
LANEIGE and innisfree participated in Sephora’s second annual SEPHORiA House of Beauty event that took place in Los Angeles on September 6, 7 and 8. The event featured intera
Edition 1. How Much Do You Know About Ginseng?
Ginseng has solidified its position as the key material used in Sulwhasoo products for the past 60 years. What is the hidden secret?Ginseng is never not on the ‘top must-h
Daily Beauty at Emart Jukjeon Branch
A deep look into the secret of a successful team with good performance always shows that there is strong teamwork. Floras of Daily Beauty at Emart Jukjeon Branch steadily del
Edition No.4 How Sustainability and Naturalism Meet Cosmetics
Source : Personally-taken photo When I started to write about sustainability and design, I felt a responsibility of writing at least once in details on cosmetics. We
Edition No.4 Famous Figures of Africa
Source : https://africafreak.com/reddit-ama-unravels-the-mind-boggling-genetic-diversity-of-african-peoples Prologue Jambo! Did you all enjoy a summer vacation to escap
The Shilla Duty Free Seoul Store LANEIGE
What is the kind of healing you dream of? Spending a peaceful time at a paradise on Earth would be one great way but working hard with like-minded people and achieving the ta
Edition No. 17 LVMH is Moving towards Digital Transformation
@alexandrearnault Instagram France is the world leader in global luxury market, accounting for more than half of the entire global market. And LVMH, the luxury goods co
eSpoir Myeongdong UNESCO Store
They say that a genius cannot win those who work hard, and those who work hard cannot win those who enjoy. The driving force of infinite growth is to truly enjoy what you do
Edition No.3 Come Visit Africa!
Source : https://quotefancy.com/quote/803602/Ernest-Hemingway-I-never-knew-of-a-Morning-in-Africa-when-I-woke-up-and-was-not-happy Prologue Jambo! It’s already Ju
OSULLOC Tea House Insadong Store
Special Service for Higher Customer Satisfaction Insadong street exudes Korean tradition. Foreign tourists from all over the world, nearby office workers and the elderly out
ARITAUM LIVE Pyeongtaeksosabeol Store
Challenging oneself to explore a new realm is no longer an option but a necessity. A long-term perspective and bold decisions are required to survive in an environment where
Sulwhasoo ∙ Goutal Paris Consolidated Store, Lotte Duty Free World Tower Store
A measure of closeness depends on the customer who experiences the service. That’s because even if we approach a customer with all our heart, the service can be an unco
Edition No.3 Does It Really Help the Environment?
Source : https://ourgoodbrands.com/ Choosing a material is important in design. It’s clear that products and services become more sustainable when we contemplate
Let’s Enjoy Change?
Change is uncomfortable. Change is fearful. Every now and then, there are some who truly enjoy change. But for the most of us, change is uncomfortable and fearful. Then
Edition No. 16 LMC, Creating Fandom through Unique Brand Philosophy
LMC 2018 S/S Lookbook The street fashion brand Lost Management Cities (LMC) was launched in 2015 by its parent company ‘LAYER’ after a long preparation. It
"Learning Change from Admiral Yi Sunshin" Part 2. Learning How to Develop a Transcendental Product from Admiral Yi Sunshin
What is Amorepacific’s ‘transcendental product’? The Art of War is the bible on military strategy and tactics written roughly in 5th century BC. It was firs
"Learning Change from Admiral Yi Sunshin" Part 1. Who Built the Geobukseon?
Any Korean would associate the turtle ship ‘Geobukseon’ with ‘Yi Sunshin’ and vice versa. Anyone living outside of Korea would think the same. So, it
"A Desirable Change of a Company" Part 2. To Win in the Race towards Creating a ‘Super Divide’
Racing for ‘super divide’, impossible to survive or grow without groundbreaking change Dawn on Friday, December 13, 1907. The sailing vessel Thomas W. Lawson sun
Amorepacific US Hosts Its First Town Hall Meetings in New York and Brea, CA
During April 2019, Amorepacific US hosted the company’s first Town Hall meetings with the goal to share updates on business results, communicate our upcoming plans and goals,
Edition No. 15 Nike’s Digital Transformation
Digital mission (Source : https://jobs.nike.com/ digital ) All of us have probably bought Nike’s clothing or shoes at least once. Some might have bought a product
‘Makeup Your Life 2019’ Kicked Off in Hong Kong
On Friday, April 12, Amorepacific Hong Kong kicked off its third year-round “Makeup Your Life” program which is one of Amorepacific’s flagship CSR events a
Edition No. 14 Content – Not About Filling In The Blank.
Copied and pasted content As digital has become the most important channel for brand exposure and customers can make fast communication on digital media as much as they want,
"Journalist Column" Part 2. How Shall We Respond to the Rough Waves of the 4th Industrial Revolution?
Festo, applying bioengineered robots to smart factories A group of audience focused their attention on Festo at the Hannover Messe held in Germany in end of April 2018. It wa
Edition No.2 Africa Seen through Taste
Souce : https://africa-facts.org/african-cuisine/ Prologue Jambo! The theme of this column is African food, which is something I wanted to share with my fellow me
"A Desirable Change of a Company" Part 1. Fun Change: Achieving Results Yourself and Together
A Company Must Change to Survive It is spring, a season when all creation comes to life. The energy of life that waited throughout the winter is blossoming. It endured the co
"Journalist Column" Part 1. Relentless Transformation and Quality as a Way for a Prestigious Company to Survive
A company is a living organism. It is born and it grows. Some weaken and die. There are, however, companies that grow over a long time with strong tenacity. These companies a
"Innovating Way of Working" Part 4. Quickly and with Confidence through Townhall Meeting!
1. How to unwind a knot Let’s imagine there is a small women’s wear shopping mall with only 4 employees. They have to be jack of all trades to be able to cover mo
"Innovating Way of Working" Part 3. Design thinking, what’s your point of view?
1. “What’s Fun about That?” I would like to introduce to you the concept of Design Thinking through the movie , which began with the question, ‘how is
"Innovating Way of Working" Part 2. 4DX, Strongly Executing Clear Priorities
1. Spies who sabotage our effort At the height of World War II in 1944, the CIA published an interesting document: the “Simple Sabotage Field Manual”. It was a ma
Edition No.2 Gucci’s Guccy Sustainable Design
Do you like Gucci? The answer to that question would have changed a lot around 2016. Gucci’s annual sales last year was also amazing. I have included the 2018 annual ea
"Innovating Way of Working" Part 1. Innovating Way of Working
1. Way of Working Some 30 Years Ago One Monday morning in 1980, Deputy Manager Kim is preparing for the monthly sales performance meeting. He calculates the performance using
"Small Step" Part 2. Secret of ‘Tipping Point’ for Mutual Changes
At around 4:30am every morning, the first message pops up in a small-step group chat. Soon, a picture is uploaded in the chat room. It is a picture of stars in a dark night b
Edition No. 13 CES 2019, Future Lifestyle Solution
One of the largest consumer tech shows in the world, CES 2019 or Consumer Electronics Show, was held for four days from January 8 to 11 in Las Vegas, the U.S. It was an excit
"Small Step" Part 1. Power of very small repetition
Every morning, I write a 3-line diary. The first line is about the worst thing happened on the previous day while the second line is about the most enjoyable and happiest mom
Edition No.1 What Kind of a place is Africa?
ColumnistJo Hyunhee Amorepacific RA Lab Prologue What comes to mind when you think of Africa? The hot desert of Egypt with giant pyramids and sphinxes? African children suffe
Edition No.1 Sustainable Planet through Design?
ColumnistBaik Soubinne Amorepacific Corporate & SG Design Team Greetings, my fellow colleagues. I am Baik Soubinne , your columnist who will be writing about susta
Edition No.12 Diorama Photography: Photographer & Digital Artist Felix Hernandez
Felix Hernandez is a Mexican commercial photographer, who became well-known on the Internet through his work of bringing miniatures into life against different backgrounds. H
Amorepacific China wins the awards of "Employer Excellence China 2018" and "Excellence in Learning and Development of 2018"
On December 7 2018, Amorepacific China was awarded the “Employer Excellence China 2018’ and ‘Excellence in Learning and Development of 2018”.
Edition No.2 Beauty Campus Shanghai, growing with the values of meaning and fun.
The Production Division, which has around 270 members of staff, is comprised of a total of seven teams – the directly involved teams such as Production 1 Team, Production 2
Edition No.11 O4O Era, the Survival of the Online Select Shop
Today, companies driven by technology and big data that impact our lifestyles overall are growing at record speed. In December 2016, Amazon opened an unmanned store called Am
Edition No.10 The Rebirth of GUCCI
News Square Gucci campaign 2016 Gucci campaign 2014 What does Gucci’s glamorous rebirth mean? As someone who has held on to her Gucci bag for 10 years, not being
Edition No.6 Cooking for Guests
ColumnistKang Yoosun Amorepacific Design Center In the last edition, the column introduced recipes for foreign dishes. This column would like to introduce a couple of recipes
Mamonde hosted a press event in NYC
Mamonde hosted a press event at FleursBella, a floral oasis in Greenwich Village NYC on November 6th. Fourteen editors from top print and online outlets as well as prominent
innisfree opened two stores in NYC
On October 5, innisfree opened its second flagship store and third New York-area store on Lexington Avenue & 59th street. Over 500 people lined up starting in the early
AMOREPACIFIC’s Grand Opening in signature luxury hotel Mandarin Oriental Hong Kong
AMOREPACIFIC continues to provide customers with first-class beauty experience and stages its grand opening at Mandarin Oriental, Hong Kong. Being the eponymous flags
Edition No.9 NAVER, Spreading Out Its Two Wings
Like the title says, Korean online platform NAVER has spread its two wings. What are the two wings the NAVER we know has? This column introduces a change in Mobile NAVER, the
Part 7. K-Beauty in Poland Research Report
K-Beauty Forum held in Warsaw in 2016 Polish woman wearing Hanbok KOREA FESTIVAL 2018 in Warsaw 1. C&T Market in Poland: Cosmetics & Toiletries First, we need to kn
Edition No.8 Expressing Metal
Metal is an excellent material to use as it is flashy, classy and elegant in itself, especially, to indirectly express a product’s brilliant function and feature and to
Part 6. Phnom Penh, the Kingdom of Wonder – the city you will always return to
In this column, I would like to introduce Phnom Penh focusing on the 3 categoriesbelow. 1. Phnom Penh’s land ruled by One Belt & One Road Initiative! The city of C
Edition No.5 Cooking for Guests
ColumnistKang Yoosun Amorepacific Design Center Editions 5 and 6 will give you an introduction of recipes that you can use when you are cooking for guests. Because my childre
Part 5. A visit to Lima’s local cosmetic company
# Peruvian’s Beauty Practices Peru is located on the other side of the world from Korea and has a GDP per capital of $7,000. What are the beauty practices of Peruvians
Part 4. A Story of Polish People
Warsaw Old Town Warsaw New Town 1. Economic growth, actual cost of living and cost-effectiveness in Poland Poland has become a traditional manufacturing base of Europe and is
Edition No.7 A New Flow of Change, the Vertical Content
Until now, video content has changed from 4:3 ratio to 18:9, optimized for the horizontal TV screen. But along with the increase in smartphone use, vertical video contents op
Edition No.22 Why Are Machine Learning and Deep Learning Difficult?
ColumnistKim Haksin Digital IT Innovation Team # Intro They say AI will change everything. Artificial Intelligence or AI has penetrated various aspects of our lives, providin
LANEIGE US participated in Sephora Store Leadership Conference in Las Vegas
On August 7th, LANEIGE participated in the highly coveted Sephora Store Leadership Conference in Las Vegas, Nevada. This exclusive event hosted Sephora Sales Directors from a
Amorepacific Group US, At the height of global beauty trend
AP US celebrates its 15th anniversary of entering the US market this coming September. AP US has grown continuously over the past not-so-short history of 15 years since Septe
Part 3. Indo-Anglians, the New Caste – Meet the Young Indians
The age group of 18~34 accounts for about 55% of the total population in India and is increasing gradually. Among this group, the so-called elites ‘Indo-Anglians’
LANEIGE Opened Its New Counter at Facesss, Hong Kong
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Edition No.6 Moiré Pattern Created by Light’s Interference
Moiré was a term used by the French to describe the wave patterns on silk imported from Ancient China. Now the term is used to describe interference fringe created by more t
Edition No.21 AI-Creating Artificial Intelligence, AutoML
ColumnistChoi Moongyu Amorepacific Digital IT Innovation Team What is AutoML? One of the goals pursued by global IT giants that have preemptively prepared and provided Artifi
Part 2. Myanmar in 6 Keywords!
Myanmar is a very young country. The median age of Myanmar’s population as of 2018 is 27.9, which is more than 10 years younger than 41.3 of Korea. According to the cen
Part 1. Meet Peru, a Country Full of Delicacies
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Edition 4. Cooking with Kids, the Second Story
ColumnistKang Yoosun Amorepacific Design Center This column introduces two recipes for you to cook with your children at home during the hot summer days – cookies made with
Edition No.5 From Design Language to Digital Language ~ New Material Design
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Edition No. 20 The Future and Mobile Changed by Google
ColumnistNam Jaehyun Amorepacific Digital IT Innovation Team Since Google released its mobile OS Android in 2007, Google had its mobile apps at the center of developing servi
Amorepacific US Opens Its First-Ever Global Beauty Pop-Up in New York City
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Edition 3. Cooking with Kids
ColumnistKang Yoosun Amorepacific Design Center When I was a kid, my mother used to make delicious kimbap for me. The one with diced bacon and cheese in it, which was always
Edition No.4 How to apply image guideline
Brand uses its own way to convey brand identity in products. Product images also apply an image guideline to present the unique features of products. We have looked into a fe
Edition No.19 Can mobile web rise again?
ColumnistSong Hyunmok Amorepacific Digital IT Innovation Team When establishing a mobile channel, a lot of thoughts are put into to decide whether it should be a native app o
Welcome to my Wellness Life!
Kim Geeyoung is in charge of internal process improvement and ethical management at Compliance Team, Compliance & Risk Management Div., Legal Unit. She looks chic and ur
Edition No.3 Five Insights from Mobile World Congress 2018
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Edition No.18 4th Blockchain, How Will It Be Used?
ColumnistSong Soojin Amorepacific Digital IT Innovation Team Blockchain technology, which became known with Bitcoin, is one of the 7 core technologies driving the 4th industr
Mamonde participated at the ULTA Beauty General Managers Conference
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Edition No.2 COLOR COMMUNICATION
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Edition No. 17 The Era of Personalized Recommendations Service
ColumnistYoun Juhyun Amorepacific Digital IT Innovation Team There is something that stands out among many advertisements for different products when you access any popular s
Edition 2. Dinner Recipes for Your Family
ColumnistKang Yoosun Amorepacific Design Center Following the breakfast recipes, this week’s column introduces a couple of dinner recipes. The cooking process may be a
Amsterdam Heineken Experience’s marketing approach, making fans everywhere
ColumnistPark Satbyol Amorepacific Beauty Platform Team Prologue Greetings, my fellow colleagues. This is Park Satbyol in Beauty Platform Team sharing with you my second stor
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Edition No.16 2018 UI/UX TREND for a Better Customer Experience
ColumnistLEE JIHYE Amorepacific Digital IT Innovation Team We live in an era when design and user experience are important more than ever. The web and mobile trends, es
Edition No.1 Generating Creative Ideas Quickly. Design Sprint
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Korea’s first hypoallergenic cosmetics’ rebirth
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ColumnistChoi Jinbee Amorepacific Lean Startup TF 3 Greetings, readers! This is Choi Jinbee in Lean Startup TF 3, the author of this column for the year of 2018. I am here to
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Ginseng is Amorepacific’s main heritage material, which contains saponin (ginsenoside) along with amino acids, polysaccharide, and other ingredients with superior anti-
January picks that bring beauty and charm
Winter is the season that requires more attention to beauty. It is important to protect your skin in the cold and dry weather, and maintain the makeup that took time and effo
Korea’s first hypoallergenic cosmetics’ rebirth
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Our body and face require different beauty items according to different time of the day. There is no need to be afraid of the cold wind or dry air as long as you have the per
Chapter 6. The emergence of commercial drones
ColumnistCathy Zhang APC Purchasing Team 1. Introduction Last August, the BBC reported on a drone that had landed on the HMS Queen Elizabeth aircraft carrier that had been do
Ch 5. First Principles: The real-life Iron Man’s arc reactor
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It is said that 10 years of experience in any career field is enough to make an expert of anyone. Similarly, 20 years will make someone a master and 30 years, a part of the c
Chapter 5. The bad (and the good) of the Internet
ColumnistGillian Feng APC MC Team It was almost six years ago when Luo Yonghao, CEO of the Chinese smartphone manufacturer Smartisan and an active opinion leader at the time,
Chapter 6. The “new retail” era has come, reflecting emerging trends
ColumnistSara Wang AP Taiwan Strategy Team Hi, everyone! This will be the last article that I write as a News Square columnist, and this time, I’d like to explore the e
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On January 2 and 3, Amorepacific commemorated the 15th anniversary of the passing of founder Suh Sung-whan at Jangwon Memorial Hall. The memorial service was attended by Suh
Chapter 5. Korean and Japanese beauty found in Taiwanese beauty
Introducing the columns written by member of Amorepacific Group ColumnistSara Wang AP Taiwan Strategy Team As this chapter is being written, the Mid-Autumn Festival holiday i
Chapter 4. Qualities of every successful pop-up shop
ColumnistGillian Feng APC MC Team In 2017, it was obvious that the go-to-market strategy for many companies was the pop-up shop. Some popular pop-up shops opened this year in
Chapter 6. Welcome to the Middle East!
Columns written by member of Amorepacific Group ColumnistAP Chris Kim AP Group Middle East Office As-salamu alaykum. The Arabian Nights is a collection of tales told fo
Ch 4. A glimpse into the world of AI with Marvelous Capsule
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Chapter 6. Instructions and Precautions on Big Data
Introducing the columns written by member of Amorepacific Group ColumnistJang Saetbyeol Amorepacific Amundsen Camp Prologue Hi, I’m Jang Saet-byeol and in each entry in
Chapter 6. Five Things You Should Know about Yemen
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Awards keep coming for Amorepacific China, one after another
Recently on December 8, an awards ceremony, sponsored by China’s leading business magazine publisher, China Business Network (CBN), was held for the CBN Elite Care Program an
Ch 5. No success without failure: Story of automated driving systems
Columns written by member of Amorepacific Group ColumnistCathy Zhang APC Purchasing Team 1. Prologue : Fatal crash – automated driving system involved The company, Tesla Mo
Ch 6. Wine Bars in Seoul to Help Bring a Warm End to 2017
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AMOREPACIFIC brand featured on ‘The Balancing Act’
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Chapter 5. Fact check on the common belief that water is cheaper than oil
Columns written by member of Amorepacific Group ColumnistChris Kim AP Group Middle East Office As-salam alaykum (“Peace be upon you” in Arabic). Sheikh Mansour, w
Chapter 5. How to Be an Intellectual Property Expert in China!
Columns written by member of Amorepacific Group ColumnistAn Sungjun APC Intellectual Property Team In this, the last chapter of my column, I would like to offer you a glimpse
Chapter 5. The Artist Who Loved Wine
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Chapter 5. Big Data as Customer Behavior Forecaster?
Introducing the columns written by member of Amorepacific Group ColumnistJang Saetbyeol Amorepacific Amundsen Camp Introduction Hello. I’m Jang Saetbyeol. In this colum
Products to soothe your sensitive skin in winter
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Chapter 6. Key Point Summary of Service Design Case Studies
Columns written by member of Amorepacific Group ColumnistBaik Soubinne Amorepacific Digital & CI Design Team Hello. Earlier this year, my first column started off with t
Ch 4. Customer-oriented Innovation by Chinese Smartphone Brands
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Chapter 5. Famous Service Design Cases
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Chapter 3. Men’s Grooming Market is in Progress
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AP Group’s October
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Chapter 4. It’s me who will steal the heart of the customers!
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Chapter 3. Does Big Data Ship Products?
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Chapter 7. Introduction of Office Space in the New HQ
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AP Group’s September
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LANEIGE Flagship Store
Introducing special places embracing the singularity of Amorepacific Group A beauty store to test hundreds of makeup in front of an AR mirror and customize the perfect produc
AP Group’s November
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Sulwhasoo pop-up store event in Xi’an, China completed with success
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HERA X Garance Wilkens Exclusively Launches in TMALL China
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Chapter 5. Yemen at the Gate of Sorrow
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Chapter 6. Key components of the new HQ
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The best fall makeup products
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Ch 4. Wireless Charging Will Bring Us the True ‘Freedom’
Columns written by member of Amorepacific Group ColumnistCathy Zhang APC Purchasing Team 1. Apple, the Leader of Consumer Electronics Trends On September 12, Apple’s ke
Chapter 4. Useful applications in China
Columns written by member of Amorepacific Group ColumnistAn Sungjun APC Intellectual Property Team This fifth column is an introduction to local applications that are handy i
Chapter 4. Natural Wine: A Small World in Its Living Breathing Nature
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Ch 3. How to raise the page conversion rate in e-commerce
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Empty cosmetic bottles bloom again into art
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Chapter 3. Are you ready to go cashless?
Introducing the columns written by members of Amorepacific Group ColumnistGillian Feng APC MC Team # Cashless Day August 8 is an online payment day, as Tencent has named and
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Chapter 2. Makeup Artist in Seoul
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Ch 3. Amazon Leapfrogs Stitch Fix with Product Fitness 80
Introducing the columns written by members of Amorepacific Group ColumnistMichelle Ma APC Marketing Strategy Team I’m writing this chapter in the hope that we could all
Chapter 4. Korean and Japanese culture found in Taiwan
Introducing the columns written by member of Amorepacific Group ColumnistSara Wang AP Taiwan Strategy Team “There seem to be more people on the street without makeup th
Chapter 4. It all began with spices!
Introducing the columns written by members of Amorepacific Group ColumnistLee Eunjoo Amorepacific Corporate Audit Team Hello! Today, I’d like to introduce you to some i
Chapter 5. Signage in the new HQ
Introducing the new headquarters of Amorepacific situated in Korea There are some essentials that we need for our fresh start in the new HQ in Yongsan, Seoul. One of them is
Chapter 4. Architectural features and systems incorporated in the new HQ
Introducing the new headquarters of Amorepacific situated in Korea The new HQ in Yongsan, Seoul is getting ready to welcome you all with its eco-friendly design and advanced
Chapter 3. What is happening with the new HQ construction site in Yongsan, Seoul
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Lee Woodong, the head of Amorepacific Luxury BU
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Ch 3.Quantum lives up to its full potential through quantum communication
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Smart sun care solutions
For perfect skin protection against harmful UV rays!Amorepacific Group’s smart sun care solutions Having adequate protection from harmful UV rays is the single most imp
Chapter 3. Willing to give up or not
Introducing the columns written by member of Amorepacific Group ColumnistChris Rong APC Innisfree TM Team “Lovers shall not be parted. I hate to let go of my youth and love,
Mamonde Boutique conveys the vitality and beauty of flowers
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Chapter 4. The online giant Amazon
Columns written by member of Amorepacific Group ColumnistBaik Soubinne Amorepacific Digital & CI Design Team The third company to talk about is Amazon. Actually, I had a
AP Group’s August
Introducing the history of Amorepacific Group The path of a pioneer taking the lead and opening up a new way is long and winding. It’s because they face countless chall
Must-have items for summer vacation!
Stylish yet chilled must-have items for a more enjoyable summer vacation! The scorching weather of August can leave longing for a summer getaway. Here we introduce some of th
Chapter 3. A Glance into Chinese Culture at Zhongshan Park in Shanghai
Columns written by member of Amorepacific Group ColumnistAn Sungjun APC Intellectual Property Team Today’s column is about Zhongshan Park, which is situated in Shanghai
Chapter 4. Desire for Beauty Hidden Under the Veil
Columns written by member of Amorepacific Group ColumnistChris Kim AP Group Middle East Office As-salamu alaykum (“Peace be upon you” in Arabic). Summer is
innisfree, ETUDE HOUSE
Place to experience the nature of Jeju Island with all five senses innisfree offers a truly restful journey through its flagship store for the full sensuous experience of its
LANEIGE ‘Two Tone Lip Bar Promotion’ wins the Top Digital 2017 in China
The ‘Two Tone Lip Bar Promotion(玩转绚色新年)’ branding effort by LANEIGE received the Bronze Prize in Innovation at the Top Digital 2017 in China. The Top
ASEAN Beauty Leader, Amorepacific Thailand
innisfree comes to Jakarta! Amorepacific Thailand is securing its place in Thailand, which has been widely hailed for the power of Asian beauty! It’s currently leading
Sulwhasoo, LANEIGE, Mamonde
Flagship stores of cosmetics brands are opening one after another to propose a new beauty life, going beyond the role of a typical cosmetics shop. In those stores, you can ge
AP Group’s July
Introducing the history of Amorepacific Group Just as the bird that flies the highest sees the farthest, a company must take a broad view in order to go farther and faster ah
Chapter 3. Interesting Lives of Taiwanese People
Introducing the columns written by member of Amorepacific Group ColumnistSara Wang AP Taiwan Strategy Team From the 17th century, Taiwan was ruled by the Netherlands, China (
Chapter 2. New Online Visual Marketing
Columns written by member of Amorepacific Group ColumnistRoly Lu APC Creative Design Team The importance of e-commerce and e-communication is growing every day, and many comp
Chapter 3. South Africa fights against racial discrimination
Introducing the columns written by members of Amorepacific Group ColumnistLee Eunjoo Amorepacific Corporate Audit Team Hello. The early summer has come and today I would like
Chapter 2. The Wines for Romantic Moments
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Lee Dongsoon, the head of Amorepacific SCM Unit
Interview with executive members to share the vision of leaders and promote smooth communication between teams/groups ‘I work, and I’m happy.’ It’s on
AP Group’s June
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OSULLOC Tea Museum and Teastone
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Chapter 2. On Earrings – Designed in China
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Chapter 3. Let’s Have a Winery Tour in France!
Introducing the columns written by member of Amorepacific Group ColumnistYang Jungah Amorepacific Mass MC Team # intro A summer vacation can offer a sweet break in the middle
Chapter 2. Things about the New HQ Project at Yongsan
Introducing the new headquarters of Amorepacific situated in Korea In this Yongsan New HQ column, we will share some episodes during the project. Since it’s a large-sca
Chapter 2. Facing my own shadow at the exhibition “Shadow of the Wind”
Introducing the columns written by member of Amorepacific Group ColumnistChris Rong APC Innisfree TM Team As I enter the exhibition hall, I face the shadows and lines that ar
Chapter 2. Brain Feed : Disney’s magical happiness
Columns written by member of Amorepacific Group ColumnistBaik Soubinne Amorepacific Digital & CI Design Team I had already decided on the company to introduce first as a
Chapter 3. Brain Feed: Blue bottle coffee
Columns written by member of Amorepacific Group ColumnistBaik Soubinne Amorepacific Digital & CI Design Team Last time I talked about a big company that has made good us
Chapter 2. Black Technology Grandma
Columns written by member of Amorepacific Group ColumnistGillian Feng APC MC Team What kind of person comes to mind when you hear the term “opinion leader?” An In
Chapter 2. Chinese tea culture has a long history with unique characteristics
Columns written by member of Amorepacific Group ColumnistAn Sungjun APC Intellectual Property Team I’m sure that if you have been to China before, you have probably exp
Chapter 1. Get to know about the new HQ situated in Korea
Introducing the new headquarters of Amorepacific situated in Korea With the relocation of Amorepacific Korean HQ scheduled at the end of this year, News Square will introduce
Ryo hosts successful K-beauty Talk Show
On Wednesday, May 24, the global hair care brand Ryo hosted K-beauty Talk Show with Taiwanese mainstream media at Arumjigi House, a beautiful Hanok (traditional Korean-style
Growth added to growth at Amorepacific Indonesia
Introducing various global activities of Amorepacific The ASEAN market has been hailed as the next China! For this article, we visited Amorepacific Indonesia, which is showin
Chapter 3. Islam, the religion of peace
Columns written by member of Amorepacific Group ColumnistChris Kim AP Group Middle East Office As-salamu alaykum. (“Peace be upon you” in Arabic) I am Chris
Chapter 2. A distant roll of thunder before the storm
Columns written by member of Amorepacific Group ColumnistCathy Zhang APC Purchasing Team # Introduction : An approaching train When people think of artificial intelligence (A
Archive to keep the 70-year history of AP Group
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AP Group’s May
Introducing the history of Amorepacific Group Amorepacific Group has always surprised the world with technologies that were ahead of their time. Production technology ensure
Chapter 3. Consummation of OSULLOC’s Wisdom: Hannam Tea Garden
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Chapter 2. Who will be the next winner in the Chinese bike sharing industry?
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Chapter 1. Starbucks, the legend that never ceases to evolve
Introducing the columns written by members of Amorepacific Group ColumnistMichelle Ma APC Marketing Division Greetings! I’m Michelle Ma at APC Marketing Division. This
Chapter 2. Big data changes the factories
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Chapter 1. Social media types and recent trends in China
Introducing the columns written by members of Amorepacific Group ColumnistGillian Feng APC MC Team Greetings! My name is Gillian Feng and I am here to report about social med
Chapter 2. OSULLOC’s Greenish Dream – Seogwang Tea Garden
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Chapter 2. Enjoying five meals a day in Taiwan
Introducing the columns written by member of Amorepacific Group ColumnistSara Wang AP Taiwan Strategy Team Hello. In the last column, I told you five fun facts about Taiwan.
Chapter 2. Interesting facts about Kazakhstan
Introducing the columns written by members of Amorepacific Group ColumnistLee Eunjoo Amorepacific Corporate Audit Team # Greeting Hello! It was cold outside when I wrote the
Julia Yang, the head of Amorepacific China LANEIGE Div.
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Paul Kang, the head of Amorepacific Marketing Strategy Unit
Interview with executive members to share the vision of leaders and promote smooth communication between teams/groups It’s said that today’s leaders need more tha
AP Group’s April
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Chapter 1. Savor the variety and excitement Hot pot vs. Malatang
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innisfree plants the innisfree forest in Taimali, Taiwan
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Chapter 2. There would have been no Starbucks without the Middle East
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Chapter 1. The Creation of O’Sulloc – Dolsongi Tea Garden
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Open space to dream bigger
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Chapter 1. Development of online VR shopping
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Ch 1. Spa and aesthetics; types of spa
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Chapter 1. Korean diaspora in Kazakhstan
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Chapter 1. ‘It’ bags that’re affordable but not at all commonplace!
Columns written by member of Amorepacific Group WrittenViola Wu APC Customer Research Team Hello! I am Viola Wu from Amorepacific China and I will introduce you to the fashio
Chapter 1. Star Wars 2.0
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Chapter 1. Know exactly what your customers want before they do
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Chapter 1. Vivienne Westwood: Get a Life and Monument of the Peach Blossom Valley
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Chapter 1. Brain Feed: Brand Experience Designing
Columns written by member of Amorepacific Group ColumnistBaik Soubinne Amorepacific IOPE Design Team # Let’s begin. Hello. I am Baik Soubinne from IOPE Design Team and
Chapter 1. Food and Wine Pairing: Mariage
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Chapter 1. So Close Yet So Far, Taiwan!
Columns written by member of Amorepacific Group ColumnistSara Wang Hello everyone! It’s a pleasure to meet you. I’m Sara from the Strategy Team of Amorepacific Ta
innisfree China Opens a Flagship Store in Chengdu
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Chinese media visit the Korea HQ of AMOREPACIFIC
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Korea HQ distributes AP WAY video
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AP / AP Group Stock Split
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ETUDE HOUSE Japan launches Etoinette Essence Glow Lips
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innisfree China’s new stores in Nanjing
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APG Summary of 2014 Results
AMOREPACIFIC Group reported sales of 4,771.9 billion won in 2014, up 21% from the same period last year, and operating profit of 659.1 billion won which climbed 40.3%. The g
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Snow BB Soothing Cushion of LANEIGE, one of AMOREPACIFIC’s global brands, has been selected as the best beauty item in China and Vietam by the world-famous fashion and beauty
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innisfree China launches Ampoule Intense Cushion!
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The Korea HQ held an event for Mamonde LSP
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Episode 5. A glance at the upcoming film Revivre
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APC concludes annual activities of Mamonde Prosumer Group
For the first time this year, AMOREPACIFIC China ran Mamonde Prosumer Group with 16 Chinese female customers. The members of the first Mamonde Prosumer Group have now successfully
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AMOREPACIFIC, a global luxurious skincare brand of AMOREPACIFIC Group, has entered the Hong Kong market. On November 12 and 14, the brand opened stores in Lane Crawford Harbour Cit
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AMOREPACIFIC Group has announced its third quarter financial performance. Our group continued to record solid growth in operating profit and sales driven by the growth of major cos
Episode 3. A hot pot chain dominating the Chinese restaurant industry
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The section introducing the life story of Hye Cho Treasure hunt in Santiago – Que te vaya bien! “Hye Cho”refers to AMOREPACIFIC Group members who are dispatched g
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