- The breakthrough formulation serves as a comprehensive solution, merging skincare and makeup in one application

- Jointly developed in collaboration with prominent beauty YouTuber ‘Director Pi’

 

 

B.READY, a leading men's total styling brand of Amorepacific, is proud to unveil its latest offering, the True Tone Lotion. This ground-breaking lotion effortlessly blends skincare functionalities of moisturizing and soothing with natural cover-up capabilities, delivering a holistic approach to skincare and tone enhancement.

 

Making its first appearance on the 1st of this month, the True Tone Lotion is enriched with the advanced HyaluroCalm 5X™ technology, facilitating intense hydration, moisturization, and calming effects for the skin. This remarkable product also demonstrates a robust SPF 50+ PA++++ rating for superior UV protection. Notably, the product is the result of a successful collaboration with ‘Director Pi,’ a renowned beauty YouTuber and cosmetic ingredient specialist. The product has undergone rigorous ingredient evaluation, passing safety and dermatological assessments.

 

Moreover, the True Tone Lotion offers impressive skin correction benefits. Its unique formula features color capsules, engineered to instantly adapt to the skin tone upon application, refining skin texture while concealing pores, blemishes, and wrinkles naturally. Clinical studies, comparing the state of skin before and after product usage, revealed a significant 40% reduction in perceived fatigue and a substantial 46% enhancement in attractiveness. With its universal applicability to all skin tones, the product is a user-friendly choice, even for men who are unfamiliar with the nuances of selecting makeup products.

 

A spokesperson from B.READY shared, “Our new product is a pioneering solution specifically designed for men who desire to maintain a fresh and neat look but find the use of makeup intimidating and cumbersome. With the lotion as part of your skincare regimen, there is no need for additional makeup or sunscreen products, making it an all-in-one convenient solution.”

 

The True Tone Lotion is now available for purchase at the B.READY NAVER Brand Store, Olive Young, and Musinsa.