2015.08.17
APMAP Researcher's way
AP
CULTURE
CULTURE
Introduce in-house events in Korea to global members of AMOREPACIFIC Group
APMAP Researcher's way in the R&D Center, Korea
Third special exhibition by APMAP
AMOREPACIFIC Museum of Art held 2015 yongin - researcher's way, the third special exhibition held as part of APMAP (AMOREPACIFIC Museum of Art Project) at the outdoor garden of AMOREPACIFIC R&D Center in Korea on Friday, August 7. Beautiful pieces of artworks added to the freshness of verdant garden lawns. First started in 2013, APMAP is a public art project run by AMOREPACIFIC Museum of Art and involves a nationwide tour of exhibitions through to 2016. Here are the artworks depicting the theme of the third exhibition.
# Researcher's way
The third exhibition of APMAP – researcher's way – brought together artists engaged in the search for beauty in terms of sense and recognition. The exhibition provided them with AMOREPACIFIC R&D Center as a place to exhibit their works. This combination of artworks and cosmetic R&D Center is highly significant. AMOREPACIFIC Museum of Art chose "technology for new beauty" as the theme of the exhibition to represent the intersection of two fields dealing with many ways of understanding beauty.
# Artworks by modern artists
Modern artists and architects took part in APMAP and visited a venue for the exhibition – Yongin R&D Center – several times, while talking about how the site had inspired their works, which include genres as far ranging as sculpture to installations, interactive media, sound and architecture. 16 artworks are now exhibited on researcher's way to allow viewers to appreciate them and take part in the researcher's way as they walk along the way. Let's take a look at the 16 pieces of artworks.
★ APMAP to enjoy with family, friends and colleagues ★
- Period : August 8 (Saturday) to October 25 (Sunday), from 9 a.m. to 6 p.m. (always open except for the Chuseok holiday)
- Location : outdoor garden of AMOREPACIFIC R&D Center (admission and parking free)
- A guided program run with the help of professionals – Art trek – is available twice per day (11 a.m. and 3 p.m.)
- Contacts : AMOREPACIFIC Museum of Art (http://museum.amorepacific.com)
- Location : outdoor garden of AMOREPACIFIC R&D Center (admission and parking free)
- A guided program run with the help of professionals – Art trek – is available twice per day (11 a.m. and 3 p.m.)
- Contacts : AMOREPACIFIC Museum of Art (http://museum.amorepacific.com)
The Beautiful Technology
Seung-il Chung / mirror, metal / 300x200cm
The regular hexagonal cosmetics box used in the late Joseon Dynasty is extended to form a shape that looks like a pillar and an other-worldly pavilion. Mirrors inseparable from beauty cover the structure inside out to reflect images of viewers and how the landscape changes in the light. It delivers a message that beauty is a life lived in harmony with others.
The regular hexagonal cosmetics box used in the late Joseon Dynasty is extended to form a shape that looks like a pillar and an other-worldly pavilion. Mirrors inseparable from beauty cover the structure inside out to reflect images of viewers and how the landscape changes in the light. It delivers a message that beauty is a life lived in harmony with others.
A Midsummer Night's Dream
Mink & Everyware / artificial flower, cement, aluminum pipe, steel valve, steel driving unit / 180x88x25cm(ea.)
This is an interactive flower wall having achromatic-colored valves in the shape of a flower at the backside and colorful artificial flowers at the front. Viewers can turn valves at the back to pop out flowers at the front to create a message and experience communication through the medium of flowers.
This is an interactive flower wall having achromatic-colored valves in the shape of a flower at the backside and colorful artificial flowers at the front. Viewers can turn valves at the back to pop out flowers at the front to create a message and experience communication through the medium of flowers.
Toward the World's Best Beauty
Hyesoo Park / steel, loudspeaker, flag, amplifier / variable in size
The artist compares modern society using beauty as a tool of competition for a fierce hurdle race. The sound of mass media agitating lookism echoes through the loudspeaker, while words written on the huddle give food for thought about the area of beauty where individuality ought to exist.
The artist compares modern society using beauty as a tool of competition for a fierce hurdle race. The sound of mass media agitating lookism echoes through the loudspeaker, while words written on the huddle give food for thought about the area of beauty where individuality ought to exist.
Cirque
Bang & Lee / steel, aluminum, timber, paint, lifebelt, mixture / variable in size
8 structures are installed using an image of structures used in a circus. While standing on top of a pedestal like playing a game and viewing the surrounding landscape in a new light through a frame, viewers would be able to newly recognize the value of beauty.
8 structures are installed using an image of structures used in a circus. While standing on top of a pedestal like playing a game and viewing the surrounding landscape in a new light through a frame, viewers would be able to newly recognize the value of beauty.
Oasis
OBBA / steel plate, steel pipe, string curtain / 240x910x630cm
OBBA of two members – architect Lee Sojeong and Gwak Sangjun – showcases a flexible architectural pavilion sloping across scales. Made from string curtains, its non-structural boundary walls flap in the wind, embracing both inside and outside and suggesting a double meaning of the space.
OBBA of two members – architect Lee Sojeong and Gwak Sangjun – showcases a flexible architectural pavilion sloping across scales. Made from string curtains, its non-structural boundary walls flap in the wind, embracing both inside and outside and suggesting a double meaning of the space.
MeMe
Jin Dallae & Park Woohyuk / steel plate, urethane paint / 200cm (2ea.), 100cm (diam.)
MeMe visualizes memes that are an intangible cultural gene that's spreading fast. In essence, memes look at each other and communicate. Spreading like biological genes, they transmit unhindered to viewers and are copied into the space of everyday life through imitation and variation.
MeMe visualizes memes that are an intangible cultural gene that's spreading fast. In essence, memes look at each other and communicate. Spreading like biological genes, they transmit unhindered to viewers and are copied into the space of everyday life through imitation and variation.
Discovery
Kijin Park / mixture / 220x320x320cm
This hemispherical object is half buried in the ground that rotates as a manual handle to move and illustrate the course of research and how researchers act therein. Inside the object, viewers can see unfamiliar views outside at the level of the ground and experience the course of research while exploring uncharted territories – all in their own way.
This hemispherical object is half buried in the ground that rotates as a manual handle to move and illustrate the course of research and how researchers act therein. Inside the object, viewers can see unfamiliar views outside at the level of the ground and experience the course of research while exploring uncharted territories – all in their own way.
awakening
Kayip + Jong-in Lee / acrylic plate, speaker, ultrasonic sensor / 300cm, 250cm, 175cm, 150cm (diam.)
Interactive ball-shaped sound sculptures symbolizing seeds are formed from 32 acrylic plates with a speaker to together create a forest of sound. Seeds generate sound with the movement of their surroundings, building up layers of sound over time and sprouting when the conditions are met to change the sound and shape of the space.
Interactive ball-shaped sound sculptures symbolizing seeds are formed from 32 acrylic plates with a speaker to together create a forest of sound. Seeds generate sound with the movement of their surroundings, building up layers of sound over time and sprouting when the conditions are met to change the sound and shape of the space.
Mono Cube
Sunghyun Cho / aluminum, polycarbonate, wood, electronic controller, speaker / 240x200x200cm
The opaque front side of a cube becomes transparent in reaction to sound and presents a view of the garden to viewers inside this cube. Viewers have a multi-sensory experience through visual change and the sound they generate.
The opaque front side of a cube becomes transparent in reaction to sound and presents a view of the garden to viewers inside this cube. Viewers have a multi-sensory experience through visual change and the sound they generate.
Moving Roads
Jaiyoung Cho / steel pipe, powder coating / 220x400x550cm
A structure with all the physical elements of architecture kept to a minimum to represent the break-up of the hierarchy that beauty created. Walls of structure are removed, the sky is the rooftop and the ground is the floor. While passing through frames forming an atypical angle that conjures up the feeling of walking free in space, viewers would be able to create a new path of their own.
A structure with all the physical elements of architecture kept to a minimum to represent the break-up of the hierarchy that beauty created. Walls of structure are removed, the sky is the rooftop and the ground is the floor. While passing through frames forming an atypical angle that conjures up the feeling of walking free in space, viewers would be able to create a new path of their own.
View
zerolab / steel pipe, powder coating, spruce, tarpaulin / 200x65x125cm, 240x900x120cm, 360x280x200cm
The perspective of researchers reasoning objects and phenomena is reinterpreted into that of viewers. As an object of research and a medium connecting people and the space, three structures are installed at the center of the garden in different directions and at different heights to allow viewers to see the whole landscape from different angles.
The perspective of researchers reasoning objects and phenomena is reinterpreted into that of viewers. As an object of research and a medium connecting people and the space, three structures are installed at the center of the garden in different directions and at different heights to allow viewers to see the whole landscape from different angles.
Floating Identity
Hye Yeon Nam / acrylic plate, plastic, steel / 20x450x1700cm
The water that flows in the watercourse in Hyecho House, R&D center is a metaphor for the fluidity of modern society, while the face of a woman in water represents the socially agreed concept of visual beauty and the ego of modern woman. Viewers can experience the variability of beauty ideals in the modern world as they change the expression on the face by moving a manual handle.
The water that flows in the watercourse in Hyecho House, R&D center is a metaphor for the fluidity of modern society, while the face of a woman in water represents the socially agreed concept of visual beauty and the ego of modern woman. Viewers can experience the variability of beauty ideals in the modern world as they change the expression on the face by moving a manual handle.
Benandanti
Hyelim Cha / glass, steel, powder coating / 130x100x200cm (2ea.), 150x100x200cm
A bed in the garden gives a shape to Benandanti, which is a supernatural being described in an autobiographical novel of the author. The bed is an interface connecting day and night with real and virtual worlds. The headboard made from empty cosmetic bottles of AMOREPACIFIC has totally different attributes from its source – except for the physical properties of glass – to embody the concept of Benandanti's transformation.
A bed in the garden gives a shape to Benandanti, which is a supernatural being described in an autobiographical novel of the author. The bed is an interface connecting day and night with real and virtual worlds. The headboard made from empty cosmetic bottles of AMOREPACIFIC has totally different attributes from its source – except for the physical properties of glass – to embody the concept of Benandanti's transformation.
Udeis
Jae hoon Jung / steel, stainless steel wire, powder coating / 245x230x78cm
6 larvae completed with imagination of the artist, drawing reference from an illustrated book of insects, hold each other at intervals to form a big group together. This sculpture is symmetrically and beautifully proportioned in its elaborate structure and organic shape to hold the balance of power and blend into its surrounding.
6 larvae completed with imagination of the artist, drawing reference from an illustrated book of insects, hold each other at intervals to form a big group together. This sculpture is symmetrically and beautifully proportioned in its elaborate structure and organic shape to hold the balance of power and blend into its surrounding.
Tunnel of Beauty
Jiyeon Song / steel, powder coating / 245x350x1000cm
This tunnel shows lines of a poem written by Franz Kafka with the position of the sun in the sky relative to time. This piece of artwork communicates with viewers through nonmaterial components and shows its entirety over the whole day to emphasize the value of low-tech and slow media.
This tunnel shows lines of a poem written by Franz Kafka with the position of the sun in the sky relative to time. This piece of artwork communicates with viewers through nonmaterial components and shows its entirety over the whole day to emphasize the value of low-tech and slow media.
SogunSogun: Village of Tangled Thoughts
Soo-in Yang / water tank, paint / 230(h)x230(diam.)cm
The artist has transformed a water tank more commonly used in construction into a meditation space. Serving as a shelter from strong sunshine and rain, it forms a small village of sounds flowing from within it through a pipe.
The artist has transformed a water tank more commonly used in construction into a meditation space. Serving as a shelter from strong sunshine and rain, it forms a small village of sounds flowing from within it through a pipe.
Launched at Osan Beauty Campus of AMOREPACIFIC in 2013, the new original public art project APMAP offers a new arrangement each year. If you are planning to visit Korea this summer, visit Yongin R&D Center and check out the latest artworks!
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