Amorepacific China (AP China) won the ‘Outstanding Practice Award’ in the ‘2016 Corporate Social Responsibility (CSR) Ranking by China Business News (CBN)’ awards ceremony on December 15 thanks to its ‘Makeup Your Life’ CSR campaign.

This year, the CSR Ranking, following the theme of ‘beneficent businesses’ and ‘capability to drive innovation,’ examined the innovation process and development of CSR and selected the companies that expanded the scope of CSR in the process as models of beneficent businesses.

Kim Seungsoo, head of the Corporate Support Department in AP China, stated, “Our Makeup Your Life campaign in China made greater achievement in 2016 than last year by expanding the scope of activities. Our commitment to CSR will continue in the coming years.”