The AMOREPACIFIC (AP) brand held a Brand Launch Gala Dinner at the Four Seasons Hotel, Hong Kong on March 23. Attended by 140 VIPs from the Hong Kong beauty industry, government and academic world, the event was a chance to celebrate the debut of AP in Hong Kong and looked forward with great expectations for the continued growth of the AMOREPACIFIC Group in Hong Kong. 

"AMOREPACIFIC Group is committed to making the life of customers more beautiful and healthier through continued innovation, and AP has embodied this beauty philosophy throughout its 70 year history. We will strive to win greater recognition from customers in Hong Kong for the value of our brands and products for greater overall customer satisfaction," said Suh Kyung-bae, AMOREPACIFIC Group Chairman & CEO at the event. 

Moreover, Bloomberg TV broadcast a special feature titled Why Korea Could Soon Dominate the Cosmetics Industry on March 24. In its coverage, Bloomberg TV focused the way that the corporate value of AMOREPACIFIC Group has increased in line with the growth of its global business (the Great China Region). Bloomberg TV noted the Group’s 2020 business goals in the Great China Region, the wide breadth of its brand portfolio and the sensational popularity of the Cushion in the Asian market following its development in 2008 by AMOREPACIFIC Group. Plus, the program reported that AMOREPACIFIC Group began operating in the Great China Region in 1992 and that its 20 years of efforts have started to come to fruition in recent years, while its focus will remain on the Asian market through to 2020, albeit with continued research and investment into India, South America and the Middle East to expand its global business.

We'd like to ask for your interest in the articles on the AMOREPACIFIC Group being published this April by Hong Kong mainstream media outlets, the South China Morning Post and Hong Kong Economic Times.