- 'Sulwhasoo The Ultimate S Infusion Treatment' and 'Longtake Eau de Parfum' Named Winners

- Both Products Score Successive Wins Following iF Design Award Recognition, Demonstrating Global Design Competitiveness

Amorepacific's 'Sulwhasoo The Ultimate S Infusion Treatment' and 'Longtake Eau de Parfum'

Amorepacific's 'Sulwhasoo The Ultimate S Infusion Treatment' and 'Longtake Eau de Parfum' have each received honors at the Red Dot Design Award 2026.

'Sulwhasoo The Ultimate S Infusion Treatment' was named a Winner in packaging within the Product Design category. It features an intuitive structure where refills are replaced weekly over a four-week cycle, designing the usage process itself to become a beauty ritual. The mechanism whereby rotating the top 90 degrees elevates the pump enhances convenience and form, while a side slit window allows users to check the formula's color and remaining product volume. The product was recognized for evoking functionality and a high-end image through a consistent design while minimizing unnecessary embellishment. This product was also previously honored at the iF Design Award 2026.

'Longtake Eau de Parfum' was named a Winner in packaging design within the Brands & Communication Design category. It offers a contemporary reinterpretation of the sensations of the forest and the changing depth of nature over time, capturing them through fragrance and package design. The characteristics of three distinct scents are expressed through different hues, while a container form inspired by natural curves and flows visually embodies the brand's aesthetic. Additionally, recyclable glass containers and easy-to-separate pumps were incorporated for sustainability. This product was also recognized at the Red Dot Design Award following its success at the iF Design Award 2026.

Organized by the Design Zentrum Nordrhein Westfalen in Germany, the Red Dot Design Award is recognized as one of the world's top three design competitions, alongside Germany's iF Design Award and the USA's IDEA Design Award.