- Rebirth of the brand's iconic line, encapsulating 60 years of ginseng science to enhance skin resilience and deliver high-density skin.
- A notable transformation of the flagship product, ‘Concentrated Ginseng Rejuvenating Cream,’ featuring exclusive 'Ginsenomics^™' and 'Ginseng Peptide^™' ingredients.

Sulwhasoo, a global luxury skincare brand synonymous with holistic beauty, is set to launch its renewed 'Concentrated Ginseng Rejuvenating' line.

The Concentrated Ginseng Rejuvenating line is Sulwhasoo’s flagship anti-aging series. It is rooted in the essence of 60 years of ginseng science, first introduced in 1966 with the 'ABC Ginseng Cream.' Through generations of refinement, Concentrated Ginseng Rejuvenating has continuously evolved, and this renewal marks another leap forward, harnessing the power of ginseng science to bolster the skin’s resilience.

The transformation of the ‘Concentrated Ginseng Rejuvenating Cream’ is particularly striking. As the core product of the Concentrated Ginseng Rejuvenating line, which has held the No. 1¹ spot in the luxury anti-aging cream category for ten consecutive years, Concentrated Ginseng Rejuvenating Cream has been pivotal to Sulwhasoo’s identity. The brand's long-standing research on ginseng’s ability to activate the skin, inspired by experimental findings on specific ginseng saponins, has led to the development of a new formula that maximizes skin resilience, combining Sulwhasoo's proprietary ingredient 'Ginsenomics^™' with 'Ginseng Peptide^™.'

'Ginsenomics^™' is a potent anti-aging ingredient that addresses 18 signs of skin aging. Derived from a rare ginseng saponin amplified 6,000 times, with only 1 gram extracted from 1,000 grams of ginseng, it is designed to restore collagen within 48 hours, delivering high-density skin. 'Ginseng Peptide^™' is a combination of peptides isolated from ginseng’s unique components and five multi-peptides, which work together to strengthen the skin’s elasticity by effectively preventing collagen loss. The synergy of these two ingredients, which fully exploit ginseng’s potential, results in the newly reborn Concentrated Ginseng Rejuvenating Cream, offering users richly replenished, high-density skin from within.

The renewed Concentrated Ginseng Rejuvenating Cream is available in two textures: 'Concentrated Ginseng Rejuvenating Cream' and 'Concentrated Ginseng Rejuvenating Cream Rich.' Both variants deliver exceptional results in improving elasticity, wrinkles, and hydration, allowing users to choose based on their preferred texture and specific skincare needs. Concentrated Ginseng Rejuvenating Cream offers a luxurious texture that absorbs quickly, leaving the skin moisturized and refreshed. Concentrated Ginseng Rejuvenating Cream Rich provides a dense, nourishing texture that enhances the skin’s defensive barrier.

The new Sulwhasoo Concentrated Ginseng Rejuvenating line, including ‘Concentrated Ginseng Rejuvenating Cream,’ ‘Concentrated Ginseng Rejuvenating Cream Rich,’ ‘Concentrated Ginseng Rejuvenating Capsule Serum,’ ‘Concentrated Ginseng Rejuvenating Eye Cream,’ ‘Concentrated Ginseng Rejuvenating Water,’ and ‘Concentrated Ginseng Rejuvenating Emulsion,’ will be pre-launched at Lotte Department Store on August 1, and will be officially released nationwide across Sulwhasoo stores, Sulwhaso flagship stores, Amoremall, and NAVER Brand Store starting August 12.

1) Based on cumulative sales data from Beaute Research in South Korea from 2015 to Q1 2024.