- Making its 13th appearance, the company showcases diverse brands and flagship products, led by LANEIGE and Sulwhasoo

- Discussions with leading global duty-free retailers focus on expansion into new regions and channels

Amorepacific participated in TFWA World Exhibition & Conference 2026, held from September 28 to October 2 in Cannes, France, to strengthen its global duty-free partnerships. This was the company's 13th appearance since its debut in 2012.

Organized by the Tax Free World Association (TFWA), TFWA World Exhibition & Conference is the world's largest business event for the duty-free industry, bringing together global brands, major retailers, airports, airlines, and other industry stakeholders to explore new business opportunities and avenues for collaboration.

At this year's exhibition, Amorepacific highlighted key products and brand stories, focusing on LANEIGE, which continues to grow in global markets, and its flagship luxury brand Sulwhasoo. It also introduced flagship products from HERA and AESTURA, highlighting its diverse brand portfolio spanning makeup and derma beauty, as well as each brand's distinctive strengths in global markets.

During the exhibition, Amorepacific held business meetings with leading global duty-free retailers and partners to strengthen existing relationships. Discussions also explored opportunities to expand into new markets and distribution channels across its brand portfolio, along with ways to collaborate with partners. Building on these discussions, Amorepacific plans to expand LANEIGE's global duty-free business, strengthen Sulwhasoo's competitiveness in the luxury segment, and continue identifying opportunities for HERA and AESTURA to enter new markets.

"Rapid changes in how international travelers shop and where they experience brands are creating new growth opportunities in the duty-free market," commended Doo-bae Park, Executive Director of Amorepacific's Travel Retail (TR) Division. "We will continue working closely with our key partners so that more international travelers can experience Amorepacific's brands in a wider range of locations around the world."

Amorepacific currently serves global customers through approximately 230 duty-free stores at 52 airports, working with 23 duty-free retailers across 53 cities in 33 countries, including Korea. Last year, the company stepped up its expansion into new markets, entering duty-free markets in 10 European countries¹⁾, including France, the United Kingdom, and Germany, with a focus on LANEIGE. This year, it expanded the brand's presence in airport duty-free stores in the United States, Canada, Spain, Italy, the Netherlands, the Czech Republic, Poland, and other countries. Amorepacific also plans to further expand into Latin American markets, including Mexico, and continue strengthening its global duty-free business.

1) France, Belgium, the United Kingdom, Germany, Denmark, Hungary, Austria, Norway, Ireland, and Iceland